Outside Insights
Within the quick-service restaurant industry, there is an urgent need for more effective and quantifiable marketing. The current use of conventional advertising and promotions does not work—it certainly does not work easily or affordably—and there must be a way to better engage consumers. The goal...
Quick service pizza brands innovate with menu using on trend toppings.
Menu Innovations
Over the past century, Americans have developed a special craving for certain foods, both at home and in restaurants—items like burgers and fries, sandwiches and fried chicken. And then there’s pizza. One of the nation’s most beloved meals, pizza is the sum of varied parts: crust, sauce, cheese,...
Outside Insights
Don’t you get tired of hearing about the impending minimum wage increase? It is no longer if it is going to happen, but rather when is it going to happen and what will the magnitude be? The reality is that nobody really knows, but if you look around, isn’t it already beginning to happen? In some...
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Fried chicken quick service brand dishes high quality Southern inspired meals.
Emerging Concepts
Slim Chickens has at least one thing in common with the likes of Apple, Google, and Nike: It can trace its roots to a garage. President and CEO Tom Gordon concocted the idea for the fast-casual chicken concept in CMO Greg Smart’s garage. “We got the idea that no one was doing fresh chicken tenders...
Wolfgang Puck Express was one of the first fast casual brands run by a fine-dining chef.
Web Exclusive
When Wolfgang Puck opened his first Wolfgang Puck Express in San Francisco’s Union Square Macy’s in 1991, the James Beard Award–winning chef redefined what guests could expect from a quick, takeout meal. Now, with the rollout of three new fast-casual concepts, Puck, who many consider a fast-casual...
Health and wellness restaurant CEO shares his history in starting nutritious brand.
Start to Finish: What Inspires Execs
I worked in the fashion business, so I became super focused and super aware of the importance of health and wellness and looking great in front of cameras through my first job out of college. And I basically surrounded myself with a bunch of these mom-and-pop delis in Manhattan that were catering...
Health and wellness are at center of Washington DC based salad concept Sweetgreen.
Charitable Giving
The classroom isn’t just for learning the A, B, Cs and 1, 2, 3s—more kids these days are also introduced to concepts like nutrition, the environment, and sustainability thanks to a crop of new partnerships between limited-service restaurants and public schools. Fast-casual concept Sweetgreen is one...
Quick service brands honor history with deals and promotions.
Growth
From a 95-year-old fast-food founding father to a five-year-old upstart, several quick-serve brands celebrate important anniversaries this year. While some have been modest in their celebrations, others are throwing company-wide bashes and passing on savings to guests through promotional deals. A...