May 22, 2013
Franchising

Takafumi Kawasaki opened his first Wetzel’s Pretzels unit in April 2012. Within two months, the fast-paced pretzel concept inside Tokyo’s Ario Kameari Mall became the brand’s No. 1 store. Now with four units in Tokyo, one in Hiroshima, and another in Kyoto, Kawasaki plans to open 100 Wetzel’s Pretzels units across...

Denise Lee Yohn: QSR’s Marketing Guru

Q: I'm launching a new concept and trying to decide on a tagline. What makes a tagline work? A: Taglines are powerful communicators. The right tagline can attract attention to your concept, help position your brand, and make people remember you.

Read Full Story // read more about: Marketing, Promotions
In the Store

Customers are constantly complaining about employees bickering with one another, serve times and incorrect orders are growing every day, and three of your best employees have quit in the last month. All of these problems have one thing in common: They can be the result of a staff that isn’t working together as an effective team. ...

In the Store

With marketing and advertising proving more challenging for quick-serve restaurants in the age of social and digital media, some brands are looking to a retail-based approach to get their name out: merchandising. “I think merchandise is an excellent idea,” says Jonathan Raduns, food-merchandising consultant at National...

Women in Foodservice

No longer do women have to choose between a career and motherhood. But finding time to work and have a successful foodservice career—while also raising kids and staying in tune with a busy family—can be a daunting challenge. “The restaurants are very important to us, but my family is very important to me, as...

Alan Philips: Trends to Watch

Over the past few weeks, I’ve been spending time in London taking in the local food scene. My last trip led me to the incredible Borough Market. For those of you who don’t know, this outdoor food bazaar offers a spectacular mélange of the best food in Europe. Local farmers and artisanal producers sell their products;...

Industry News

Carl's Jr. and Hardee's announced the addition of the Charbroiled Atlantic Cod Fish Sandwich to their menus. The sister brands are the first national fast-food chains to offer a charbroiled fish sandwich, not battered and deep fried, on the menu. At only 420 calories, the new sandwich offers guests a healthier meal option. ...

Industry News

Taco Bell is introducing a new steak to all menu items, including the Cantina Bell Steak Burrito, priced at $4.99. As part of Taco Bell's commitment to quality and listening to customers, the new steak is the latest menu item to Cantina Bell, which was launched nationally in 2012. 

Tin Drum Asia Cafe used equity firm investment to stay debt free in growth.
Striking Gold

Steven Chan’s business was at a crossroads last year. His Atlanta-based fast casual Tin Drum AsiaCafé launched in 2000, sold its first franchise in 2001, and was growing slowly due to Chan’s determination to keep it debt-free. At the beginning of 2012, Tin Drum had 10 franchises in...

The Boston Fire Department was treated to free meals at Firehouse Subs.
Nurturing Boston

As soon as he learned about the April 15th Boston bombings, Dave Tucci, the New England area representative for Firehouse Subs’ DMA, called the Firehouse franchisee closest to the bombings.

Tucci was relieved to find out that all employees at Firehouse’s Copley Square location...

Corner Bakery's new menu items use fresh ingredients to offer premium quality.
The Corner of Innovation

In a push to distinguish itself from growing competition in the fast-casual bakery-café space, Corner Bakery Café is doubling down on menu innovation.

The 22-year-old, Dallas-based chain recently leveraged its high-quality kitchen equipment and capabilities, as well as more than 40 fresh...

Fast casual brands attract customers with alcoholic beverage programs
Buying into Booze

Fast-casual restaurants were once able to claim premium food, modern décor, and all-around upscale service as hallmarks of their category. But with more quick-service chains retooling in those areas to compete for post-recession consumers, fast casuals have been left to search for new ways to...

McAlisters Deli franchisee says casual dining experience helps in quick service.
What You Can Learn from Casual Dining

David Blackburn has been in the foodservice business his entire adult life. Since 1979, the McAlister’s Deli franchisee has cataloged more than 25 years of experience in the casual-dining sector, spending 16 of those as regional vice president of operations at O’Charley’s....

Operators must protect their quick serve business from credit card fraud.
How to Prevent Credit Card Fraud

Every merchant that accepts credit and debit cards is required to be compliant with the Payment Card Industry (PCI) Data Security Standards (DSS), whose next set of standards will be released in October 2013. Yet despite these compliance requirements, the food and beverage industry had the...

Secure quick serve restaurants improve sales and have high return on investment.
Safety, Security, Sales

Traditionally, when quick serves plan security strategies, they address three main industry challenges: prevent shrinkage, guard against in-store and drive-thru robbery, and protect the company from fraudulent lawsuits. Operators need to carefully examine security solutions that will provide the...

Superfoods like whole grains and oatmeal offer healthy menu alternative.
The Other Side of Super

Superfoods have swept the culinary world into a frenzy, enticing consumers with a taste of the exotic and courting them with nutrition and functionality, to the point where restaurants across the country are trying to stake a claim in this fledgling movement.

Quick-service restaurants are...