Fast food restaurants train employees to act swiftly with customer emergencies.
In the Store
Disaster can strike at any moment. That includes medical emergencies within a restaurant, something more quick-service operators are preparing their employees to deal with so customers can be protected when unexpected medical issues arise. Salsarita’s Fresh Cantina is one brand that has committed...
Fast food executives switch jobs as way to use their talent to build new brands.
Executive Insights
Quick-service CEOs love seeing their company climb to the top of the industry heap. But some leaders also like a good challenge and choose to walk away from successful brands for a new opportunity. Making the switch can affect both companies involved, as well as the executive’s financial security....
Industry News
Buffalo Wings & Rings may be a casual-dining restaurant with table service, but it’s learned a thing or two from quick service that it is now leveraging to build sales and customer loyalty. The brand’s quick-service kitchen setup allows Buffalo Wings & Rings to churn out saucy wings in a...
McDonald's is the largest fast food company but is struggling to grow in 2013.
Competition
The last decade in quick service was a transformative one. Fast-casual restaurants moved from novel ideas in urban markets to competitive powerhouses with seemingly no ceiling. Health and nutrition became critical filters through which brands vetted their new menu items. And the Great Recession...
Reputation management tools like Yelp help brands manage their online presence.
Outside Insights
Attempting to manage what’s being said about your restaurant in this ever-growing world of online review sites might seem like a job better suited for your clone. But alas, technology hasn’t caught up to make such dreams come true. If you’re working several hours running your restaurant by day and...
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Industry News
Value is in the eye of the beholder, and recent research suggests consumers find the most value in the pizza segment of the quick-service industry. “Value is an important driver in decisions,” says Ted Marzilli, CEO of YouGov BrandIndex, a daily brand consumer perception research service. “We...
Mexican fast casual Chipotle is launching a catering service to grow business.
Industry News
Chipotle is tapping into new consumer occasions with the recent national rollout of its catering program. The added operation allows the brand to compete in a different space with fast-casual concepts like Panera and Qdoba Mexican Grill that have established catering options. Chipotle tested...
Fast food restaurants leveraged food and marketing initiatives to grow in 2013.
Denise Lee Yohn: QSR’s Marketing Guru
My year-end top brand stories recap was well received last year, and I decided to do it again. I’ll break from my usual Q&A format to recap this year’s most important brand developments in fast food. Taco Bell. Taco Bell continued to ride the wave it created last year with Doritos Locos Tacos...
Quick service restaurant franchisees help franchisor by building new computer software.
Helping Out the Boss
Every franchisee has the opportunity to bring specialized business savvy to its quick-service units, but it’s rare that a single operator affects the entire system. That’s exactly what Pennsylvania-based Colleen and Bret Wagner did when they introduced their proprietary software system to the...
Coffee Concepts Can Target Lunch Guests with Demographic Data
First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice. Although Dunkin’ has been after the coffee-drinking market that makes up...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Fresh Bread
Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...