Fast food restaurants leveraged food and marketing initiatives to grow in 2013.
Denise Lee Yohn: QSR’s Marketing Guru
My year-end top brand stories recap was well received last year, and I decided to do it again. I’ll break from my usual Q&A format to recap this year’s most important brand developments in fast food. Taco Bell. Taco Bell continued to ride the wave it created last year with Doritos Locos Tacos...
Fast casual Toast Cafe focuses on brunch daypart to build business.
Fast Casual
When co-owners Robert Maynard and Brian Burchill launched Toast Café in 2005, they set out to create a concept that offers a better breakfast dining experience. In only a few short years, Toast Café grew to three locations in North Carolina, and the owners are now ready to ramp up growth with plans...
Fast food companies like Red Mango work to constantly update their online sites.
Promotions
Dan Kim, founder and chief concept officer of frozen yogurt chain Red Mango, spearheaded a relaunch of his company’s website two years ago. The site was refreshingly simple and easy to use. Even still, Red Mango is in the midst of another website overhaul. “We’re going to simplify a lot of things...
Top women executives like Cheryl Bachelder are changing fast food for the better
Women in Foodservice
The women of foodservice are a savvy, confident, and—perhaps most importantly—growing group. They’ve fought their way to the top, led entire brands at young ages, chaired restaurant associations and organizations, and in some cases been the first female executive at their organization. Though the...
The quick service restaurant Lion's Choice will expand under new owners.
Growth
When Marvin Gibbs decided that he wanted to sell the quick-service chain he started 45 years ago, he knew he had to sell it to someone that understood the business. His St. Louis–based company, Lion’s Choice, a roast beef chain with 15 company stores and eight franchise locations, has a consumer...
New York quick service concept Dogmatic offers premium hot dog menu items.
Emerging Concepts
Handcrafted, grilled-to-order, European-style hot dogs highlight the ambitious menu at New York City’s Dogmatic. Fresh-baked bread carries sausages that are made from sustainable, farm-raised meat and are topped with homemade gourmet sauces such as Cheddar Jalapeño and Chimichurri. One food critic...
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Industry News
As the restaurant industry adapts to smartphones and other mobile technology to meet the needs of on-the-go consumers, one company is making it easier to digitally wade through endless dining options with nutrition and health at top of mind. Launched in the early 1990s, Healthy Dining began as a...
Mobile games like Chipotle's Scarecrow app give fast food restaurants promo tool
Industry News
A handful of quick-service brands released games for mobile platforms in 2013, and the apps proved to be more than just for fun. In fact, some brands are reporting increased sales and customer loyalty by integrating games within their apps. Among the restaurant companies that found success this...
Quick service restaurant Bojangles serves indulgent Southern food like chicken biscuits.
It’s Bo Time
Charlotte, North Carolina–based Bojangles’ may fall into the chicken quick-service category, but as any executive, operator, employee, or loyal fan will tell you, it’s all about the biscuit. And for good reason: The item is included or featured in nearly 80 of the brand’s menu items, a fact that...
Fast food brands like Auntie Annes redesign store interior to draw new consumers.
Closed for Renovation
Restaurant redesigns and renovations are a big undertaking for quick-serve brands and often involve a certain level of risk. But renovations are also increasingly appealing for operators looking to improve their store design and environment and the financial benefits that might come with it....
Fast Track to Fresh
Capitalizing on consumer demand for healthy options, Jamba Juice accelerated the rollout of its new fresh-squeezed juicing platform, completing the nationwide expansion by June 2, several months ahead of schedule. To ensure optimal freshness, Jamba Juice enhanced its supply chain to minimize food...
Fresh Bread
Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
5 Advantages with Cloud Accounting
Quick-serve restaurant owners are some of the busiest people you may ever know. In addition to sales, food quality, staffing, safety, regulations, marketing, staying ahead of the competition, and inventory management, quick-serve restaurant owners have to keep track of financial performance,...