Outside Insights
Don’t you get tired of hearing about the impending minimum wage increase? It is no longer if it is going to happen, but rather when is it going to happen and what will the magnitude be? The reality is that nobody really knows, but if you look around, isn’t it already beginning to happen? In some...
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Fried chicken quick service brand dishes high quality Southern inspired meals.
Emerging Concepts
Slim Chickens has at least one thing in common with the likes of Apple, Google, and Nike: It can trace its roots to a garage. President and CEO Tom Gordon concocted the idea for the fast-casual chicken concept in CMO Greg Smart’s garage. “We got the idea that no one was doing fresh chicken tenders...
Wolfgang Puck Express was one of the first fast casual brands run by a fine-dining chef.
Industry News
When Wolfgang Puck opened his first Wolfgang Puck Express in San Francisco’s Union Square Macy’s in 1991, the James Beard Award–winning chef redefined what guests could expect from a quick, takeout meal. Now, with the rollout of three new fast-casual concepts, Puck, who many consider a fast-casual...
Health and wellness restaurant CEO shares his history in starting nutritious brand.
Start to Finish: What Inspires Execs
I worked in the fashion business, so I became super focused and super aware of the importance of health and wellness and looking great in front of cameras through my first job out of college. And I basically surrounded myself with a bunch of these mom-and-pop delis in Manhattan that were catering...
Health and wellness are at center of Washington DC based salad concept Sweetgreen.
Charitable Giving
The classroom isn’t just for learning the A, B, Cs and 1, 2, 3s—more kids these days are also introduced to concepts like nutrition, the environment, and sustainability thanks to a crop of new partnerships between limited-service restaurants and public schools. Fast-casual concept Sweetgreen is one...
Quick service brands honor history with deals and promotions.
Growth
From a 95-year-old fast-food founding father to a five-year-old upstart, several quick-serve brands celebrate important anniversaries this year. While some have been modest in their celebrations, others are throwing company-wide bashes and passing on savings to guests through promotional deals. A...
Word of mouth advertising from quick service restaurants leverages powerful people.
Denise Lee Yohn: QSR’s Marketing Guru
Q: Your last column recommended putting a priority on influencers to spark word-of-mouth marketing. Can you explain more about how to use influencers? A: Sure, let’s start by clarifying who influencers are not. Influencers are not brand ambassadors. Brand ambassadors are usually customers or...
Fast food brands jump on board pumpking flavor trend with innovative menu items.
Industry News
Pumpkin has long reigned as king of the fall, but this year, limited-service brands are not just adding a pumpkin pastry and calling it a season. Instead, several quick-service and fast-casual concepts introduced non-pumpkin products and innovative spins on the pumpkin flavor, while also launching...
Quick service restaurant brands add nutritious items like kale to improve menus.
The Health Paradox
It’s the conundrum befuddling limited-service restaurant operators the world over: How do you answer consumer demand for healthier menu items when so many customers are scared away by health-food claims? How do you help fight off the nation’s obesity epidemic when the entire business is designed...
Fast food beverage brand Smoothie King run by executive passionate for health.
Start to Finish: Wan Kim
When I started to look at this business, what I truly found beautiful was being able to bring my family every day. I am able to feed my children the very same products I strive to sell to the world. I love the foodservice business for that reason, but specifically Smoothie King for allowing me to...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service companies encourage workers to give back to community.
Team Players
Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
Quick service brands can set menu prices based on food qualities.
The Cost of Outdated Pricing Strategies: Part 2
Editor’s Note: This is the second in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one. Welcome back, class. Last we left off, we were discussing the shortcomings of a cost-plus approach to menu pricing and teasing more sophisticated strategies...