Burger King promoted its new Satisfries french fries with a big marketing.
Industry News
Burger King has something big on its hands, and the brand isn’t letting it fly under the radar. Its newest product, Satisfries, is the first of its kind in the industry—healthier french fries with 40 percent less fat and 30 percent fewer calories than competitors’ fries. To tout the milestone, the...
Amit Kleinberger on Undercover Boss
Industry News
Amit Kleinberger got up close and personal with his employees—and the rest of America can, too. The CEO of the frozen yogurt concept Menchie’s is the most recent guest on Undercover Boss, and his episode airs on CBS on October 25. In the past, the Emmy Award–winning reality show has featured...
Industry News
Fall hunger-relief initiatives like September’s Hunger Action Month and last week’s World Food Day from the United Nations’ World Food Programme (WFP) have spurred quick serves into action to thwart the global hunger problem. Taco Bell raised a record $3 million through its World Hunger Relief...
Industry News
Jack in the Box is catering to a new group of nine-to-five consumers: those looking for good eats between 9 p.m. and 5 a.m. Munchie Meals, part of a larger company face lift introduced last month, are Jack’s first unique late-night menu items. The San Diego–based quick serve has a long history of...
A Raleigh Bruegger's Bagels uses unique design elements to fit development.
In the Store
A Raleigh, North Carolina, Bruegger’s Bagels unit has raised the bar for what’s possible in the site-selection process. Opened in 2009 as part of the years-long redevelopment of Raleigh’s North Hills shopping and entertainment district, the standalone Bruegger’s is encircled by high-end boutiques,...
Chipotle announced effort to remove GMO foods from entire restaurant menu.
Ingredients & Dayparts
Last year, activists in California collected 1 million signatures to put the California Right to Know Genetically Engineered Food Act on the November 2012 ballot. Named Proposition 37, the measure sought to make California the nation’s first state to require the labeling of foods that included...
Extra employees at quick service brands like Fazoli's give customer service help
In the Store
It’s noon on a weekday and the town’s fast-casual hot spot is hopping, with customers lined up past the front doors. When the manager sees the massive crowd, one question comes rushing to his mind: How can we keep all of these patrons at our restaurant? Quick serves and fast casuals alike are faced...
Green practices from fast food brands like Roti don't always build business.
Sustainability
Sustainability is increasingly top of mind for both brands and consumers. But a recent study from The Hartman Group, a firm that studies consumer culture, showed that consumers don’t always reward sustainable brands with their purchases, despite the fact that they want to see companies using...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
Quick service brands can set menu prices based on food qualities.
The Cost of Outdated Pricing Strategies: Part 2
Editor’s Note: This is the second in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one. Welcome back, class. Last we left off, we were discussing the shortcomings of a cost-plus approach to menu pricing and teasing more sophisticated strategies...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....
Quick service companies encourage workers to give back to community.
Team Players
Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and...
Fast food beverage brand Smoothie King run by executive passionate for health.
Start to Finish: Wan Kim
When I started to look at this business, what I truly found beautiful was being able to bring my family every day. I am able to feed my children the very same products I strive to sell to the world. I love the foodservice business for that reason, but specifically Smoothie King for allowing me to...
Quick service restaurant brands add nutritious items like kale to improve menus.
The Health Paradox
It’s the conundrum befuddling limited-service restaurant operators the world over: How do you answer consumer demand for healthier menu items when so many customers are scared away by health-food claims? How do you help fight off the nation’s obesity epidemic when the entire business is designed...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...