Taco Bell CEO Greg Creed is turning the brand into a premium Mexican chain.
QSR 50
One morning this past May, Taco Bell CEO Greg Creed opened up his copy of USA Today and found a quarter-page story about his brand staring back at him. But it wasn’t a piece about the Cantina Double Steak Quesadilla—launched that month—or even the endlessly buzzing Doritos Locos Tacos. Instead, it...
More quick service restaurants are giving customers ability to customize meals.
Marc Halperin: Resident F&B Expert
I made my own pizza for lunch the other day, and I have to say it was pretty great. Now, in the interest of full disclosure, I admit I’m taking a little license with the language by saying I “made” this pizza. I didn’t roll out or toss the dough, though I did choose my crust from a few available...
Fast food leaders like McAlisters CEO Frank Paci work on personal leadership.
Executive Insights
What do Phil Jackson, Oprah Winfrey, and Richard Branson have in common? In addition to being well-known personalities and powerful figures in their respective fields, all three have built unprecedented personal leadership brands that transcend their professions and, in some cases, precede their...
Industry News
Uncle Maddio’s Pizza Joint announces the opening of its newest unit on August 3 at 1544 Piedmont Ave. NE in Atlanta in the Ansley Mall shopping center. To celebrate the newest Uncle Maddio’s Pizza Joint opening, the restaurant will serve free 9-inch fully-customizable pizzas to all customers in...
Dairy Queen's new ad campaign promotes its food menu options.
Promotions
For years, Dairy Queen has been synonymous with Blizzards and other ice cream treats. This summer, however, it ventured from the norm with a new advertising campaign that increased awareness of food products while connecting emotionally with customers. “Through research, we found that consumers see...
Silver Diner built a healthy focused kids' meal to attract young customers.
Industry News
There was a time when parents defined a family restaurant by the number of crayons it provided. But today, with parents increasingly wanting their kids to enjoy the benefits of proper nutrition and social activity, a growing number of kid-centric restaurant concepts are offering both healthful...
One-third of non-desk workers say they rarely receive corporate communication.
Outside Insights
Quick-service brands of all sizes spend significant amounts on advertising to build customer awareness. Yet the delivery of the brand promise is often left to chance, as the people charged with fulfilling that brand promise—the employees at the front counter, taking drive-thru orders, and otherwise...
Industry News
From food trucks to high-end restaurants, chicken and waffles has become a foodie staple that customers and restaurants across the country are clamoring to get a taste of. But for the first time, the Southern combo will be available on a mass scale, and not in its typical format. Today, Popeyes...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Unusual quick service restaurant units locate in high traffic customer locations like casinos.
Uncommon Ground
A cruise ship on the Rhine River in Germany. The FBI headquarters in Washington, D.C. A Toys“R”Us in Manhattan. The Camp Pendleton military base near San Diego. Where moving people are, quick-service restaurants want to be, a reality that continues shaping the rapid and aggressive evolution of the...
Very Cool
For many Americans, there’s nothing like drinking a tall, cold glass of iced tea on a hot summer’s day. Whether plain, sweetened, infused with fruit flavors, or part of a specialty beverage, iced tea is increasingly popular nationwide. Limited-service restaurants have seen solid growth with iced...
Quick service restaurant franchisees prepare FDDs with unit economics in mind.
Prospering Over the Long Term
For years, the two most important words in franchising—for both franchisors and franchisees—have been unit economics. The success or failure of a franchise concept can pivot off of how well unit economics are tracked, managed, and improved. Yet many franchisors and franchisees alike pay inadequate...
Getting a Head Start
This year has been projected as a growth year for the restaurant industry, creating opportunities for entrepreneurs who dream of opening their own restaurant. Forty-seven percent of Americans’ food dollars are spent dining away from home, and restaurant sales are expected to hit a record high this...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
QSR has singled out quick service restaurants like Toppers Pizza as emerging concepts.
Where Are They Now?
Each month, QSR singles out the quick-service and fast-casual brands we think will make a splash in the industry. Sometimes we’re right, and sometimes we’re… well, not. So which Ones to Watch brands are still on fire, and which ones have had their growth hopes doused? Here’s a look back at 15 Ones...