Quick serve brands are using strong customer service to build drive thru sales.
In the Store
The best drive thrus run like machines. Simple goals are met over and over: Orders go out quickly, the food is delivered fresh, and the right orders get to the right cars. But in the drive thru, pressure can run high and the smallest mistakes can prove catastrophic, backing up lines and spelling...
New baked good alternatives offer daypart expansion in fast food restaurants.
Marc Halperin: Resident F&B Expert
When you consider that one of the world’s most perfect comfort foods—the basic French baguette—is made of nothing more than flour, yeast, salt, and water, it’s a wonder we, as human beings, ever decided to expand on this basic formula. But expand we have, creatively, conceptually, and calorically....
Industry News
It’s no secret that the Millennial generation has been hit particularly hard by today’s high unemployment. According to a recent study from Accenture, 61 percent of 2012’s graduating class of college seniors did not have jobs lined up when they graduated. Further, a Pew Research Center study found...
Quick serve chefs like Jeff Rossman are using cookbooks to earn media exposure.
Industry News
Most quick-service operators are secretive about the recipes for their menu items. Some even turn their secrecy into a marketing strength; KFC, for example, is famously tight-lipped about the 11 herbs and spices in its Original Recipe fried chicken. Other companies, however, have found that recipe...
Industry News
SlowBones Modern BBQ, a new fast-casual barbecue concept from the founder of Boston Market (originally Boston Chicken), will be opening in Burlington, Massachusetts, this fall. The restaurant will raise the bar on barbecue by serving high-quality authentic barbecue favorites in a quick, affordable...
Industry News
This October, Dunkin’ Donuts has two new ways for on-the-go people to claim their steaks, having launched the new Angus Steak & Cheese Wraps. Offering a full portion of Angus steak wrapped in a warm, eight-inch tortilla, Dunkin’ Donuts’ Angus Steak & Cheese Wraps are served with white...
Industry News
Life has never been more hectic, and today’s on-the-go consumers are hungry for a better way to snack. Today, KFC officially upgraded its snacking opportunities. Featuring a handy (and patented) container that fits in a vehicle cup holder, KFC’s Go Cup includes a choice of the brand’s signature...
Creating a dress code is a tricky but necessary step many brands must take.
Outside Insights
While there is no legal requirement that an employer adopt a dress or appearance policy, many restaurant and hospitality employers are looking to create a certain image. Let’s face it, customer service and appearance are what restaurant brands sell (in addition to good food). Restaurant employers...
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The Lighter Side
Offering healthier dining options is essential in today’s competitive marketplace, even for a brand built on indulgence. Sometimes, though, it takes clever marketing to draw consumers’ attention to these better-for-you items. CKE sister brands Hardee’s and Carl’s Jr. did just that with the June...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....
Food service operators open mobile carts and trucks to serve menu at events.
Taking This Show on the Road
Forget the rock-hard pretzels and suspicious-looking hot dogs that cart vendors were once known for. Nowadays, the mobile foodservice space is populated by specialty coffee concepts, gourmet popcorn carts, and Korean barbecue on wheels. And business is booming for these operators as they look to...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Fast food brands jump on board pumpking flavor trend with innovative menu items.
Beyond Pumpkin
Pumpkin has long reigned as king of the fall, but this year, limited-service brands are not just adding a pumpkin pastry and calling it a season. Instead, several quick-service and fast-casual concepts introduced non-pumpkin products and innovative spins on the pumpkin flavor, while also launching...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...