Restaurant brands like Denny's use marketing position to build customer loyalty.
Denise Lee Yohn: QSR’s Marketing Guru
Q: What is a "brand positioning," and do I need one for my restaurant? A: A brand positioning is a strategy statement that explains whom you are selling to, what your business scope is, and what you do to create value for your customers. A clear, definitive, and competitive brand positioning is...
Artisanal bread maker La Brea rebranded to expand vision for foodservice future.
Industry News
La Brea Bakery rebranded itself for the first time in 25 years, updating its logo, packaging, and café to reflect its expanding vision while also doubling down on its commitment to supply fresh bread both to foodservice companies and consumers. La Brea, which was originally built to supply a single...
Industry News
When the economy soured, the quick-service industry was not exempt from repercussions, but many brands took the opportunity to go back to the drawing board to draft a survival strategy. At Philly Pretzel Factory, that survival strategy flourished into a partnership with big-box retailer Walmart,...
Fast food brands use gluten free and allergy friendly menu items and preparation
Food Safety
Surging demand for dining options that are sensitive to dietary allergens has led to a change in offerings and operations for much of the restaurant industry, especially fast-casual concepts, where the customizable dish reigns. Gluten, the latest focus of the food allergy community, has had a...
A Maui Wowi quick service franchisee keeps his day job while running restaurant.
Franchising
Franchisees entering the quick-service space might not need to quit their day job, after all. A high school teacher for going on 11 years, Chad Knee recently ventured into the quick-serve industry with fruit smoothie and coffee retailer Maui Wowi Hawaiian, opening his first unit in June. Now, with...
Famous celebrities invest in fast food industry through franchise partnerships.
Franchising
Outside a new Memphis-area Wingstop, a small crowd of locals gathers for a ribbon-cutting ceremony and grand opening. The restaurant looks like most others in the Texas-based brand’s portfolio—a modest sign with a signature dark green sans serif type protrudes from a beige concrete exterior,...
For Chick-fil-A CEO and president Dan Cathy, foodservice is a family operation.
Start to Finish: What Inspires Execs
I’ve been a “lifer” with this family business called Chick-fil-A. I started visiting our family restaurant, The Dwarf Grill, nine months before I was born. When we were very young, my dad [Truett Cathy] would take me, my brother, and my sister to the restaurant, where we would not only scrape the...
Read Full Story // read more about: Chick-fil-A
Auntie Anne’s invests in tomorrow’s talent.
Operations
Forget the age-old stereotype of teens being more interested in schlep than success. Auntie Anne’s corporate executives and franchise partners have seen first-hand that there is promising business potential in today’s high-school students. Fifty teens at the brand’s Leaders & Entrepreneurs...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
Quick service brands can explore innovative potato dishes like poutine.
A New Plan for Potatoes
What can I possibly tell you about potatoes, dear quick-serve industry professional, that you don’t already know? It’s not as though you’re unacquainted with America’s favorite starch. You may even know that it’s the world’s fourth-largest food crop, trailing behind only rice, corn, and wheat,...
Quick service restaurant chains invest in new growth with new finance and franchise strategies.
A Finance Refresh
Like much of the rest of the economy, the 2008 economic meltdown brought a massive slow-down to the quick-service franchise industry. The combination of tightfisted money lenders and general economic uncertainty put franchise businesses in a near impossible position when it came to accessing...
Quick service restaurant franchise owner used work ethic to climb from store manager.
The Franchisee Fast Track
Having started as a sandwich maker with Subway when he was 18 years old, Gurpreet Singh has spent nearly half his life in the quick-service industry. Now a Checkers franchisee, Singh has spent time in every quick-serve job imaginable: line worker, manager, general manager, and, today, franchisee....
Quick service brands can explore innovative potato dishes like poutine.
A New Plan for Potatoes
What can I possibly tell you about potatoes, dear quick-serve industry professional, that you don’t already know? It’s not as though you’re unacquainted with America’s favorite starch. You may even know that it’s the world’s fourth-largest food crop, trailing behind only rice, corn, and wheat,...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...