Fast food concepts like Quiznos use sports to build international brand presence
Promotions
Since the days when fliers, posters, and billboards ruled the marketing world, brands have searched high and low for the newest, smartest, and easiest ways to connect consumers with their products. And for several years, sports marketing has provided quick-service concepts the ability to reach a...
Quick serves like Snap Kitchen offer pre packaged grab and go menu options.
Competition
Customers are increasingly on the go in today’s society, and quick-serve brands hoping to capitalize on their needs for more convenient food products are turning to pre-packaged, grab-and-go options. “We are seeing an explosion of consumer interest in and usage of refrigerated, prepared meals at...
Fast casual Mama Fu's offers takeout and delivery prototype to attract customers
In the Store
In an effort to make its food more accessible for customers, Mama Fu’s Asian House is rolling out a new prototype focusing exclusively on takeout, delivery, and catering. Randy Murphy, CEO of Mama Fu’s Asian House, says the difficulty in finding the perfect 3,000-square-foot retail box or end cap...
Industry News
KFC is tuning into the needs of its consumers, new and old. The brand’s latest marketing campaign and product launch reflect a fusion of changing industry demands and decades-old tradition. “#HowDoYouKFC is really a movement,” says Rick Maynard, senior manager of public relations, about the chicken...
Convenience stores compete with quick service with fresh food menu items.
Industry News
Convenience stores have greatly improved their foodservice offerings in recent years, and a Technomic report released last month shows that those offerings may be stealing significant business from quick-serve restaurants. Technomic’s “Consumer Brand Metrics (CBM): Convenience Store Shopper...
Industry News
The limited-service restaurant industry is cashing in on diners’ New Year’s resolutions for healthy eating in a big way. At bagel concept Einstein Bros. Bagels, for example, January 1 marked renewed focus on the brand’s Smart Choices menu, which boasts a selection of better-for-you alternatives...
New trends like tea as a beverage and ingredient will affect fast food industry.
Industry News
There is always excitement at the beginning of a new year, with renewed hopes of health, wealth, and happiness. It’s no different in the limited-service industry, where brands are studying up on potential trends for the next 12 months to ensure a prosperous 2014. For now, operators are feeling...
High tech restaurant tools give customers interactive games to play in the store
In the Store
When Richtree Natural Market, a Canadian quick-service brand, began developing a food-court concept for the Toronto Eaton Centre mall, company leaders knew they wanted to incorporate innovative technology into the customer experience. “In today’s age, when you think about efficiency, you...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
The One-Stop Shop
Convenience stores are increasingly taking a larger slice out of the quick-serve pie with fresh food offerings. It’s become such a lucrative business for C-stores that Sheetz, the Pennsylvania-based C-store chain that this week opened its 500th location, is planning stores designed more as fast...
Quick service brands create executive succession strategies to ease transition.
Navigating Corporate Succession
The chief executive officer is often the face of a brand. And when the time comes for a new leader to assume the role, experts say, an efficient succession plan can help establish a smooth transition and reassure employees that all is well with the brand. In its first-ever succession, Elevation...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...
More Wall Street investors look to buy stock in fast casual and quick service concepts.
The Push for Public
When fast-casual chain Zoës Kitchen Inc. debuted on the New York Stock Exchange last April, the Plano, Texas–based Mediterranean-style eatery recorded its initial public offering at $87.5 million. Satisfying an investor appetite for investments within the trendy fast-casual space, Zoës’ strong...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...