Mobile payment programs can help fast food restaurants appeal to customers.
Outside Insights
With technology and purchase behaviors changing rapidly, quick serves are feeling pressure to adopt mobile payments. I’ve participated in several conversations and industry events focused on mobile payments, and have noticed that along with feeling pressure, operators are confused. Is the mobile...
Cupcakes became a trendy dessert option at fast food restaurants last year.
Menu Innovations
Baked desserts aren’t always at the forefront of customers’ dining decisions, but that doesn’t mean they need to be an afterthought. Cookies, cakes, pies, and other sweets have made their way onto menus of all types of limited-service restaurants, giving operators additional sales opportunities...
A Domino's franchisee experience as fast food employee prepared him to be boss.
Franchising
From passing out fliers to owning and operating 11 franchise units in the Chicago area, Reece Arroyave has done it all with Domino’s. Arroyave was just 12 years old when he started passing out fliers for the pizza brand outside a Chicago-area store. Today, his restaurants span across Chicago,...
Read Full Story // read more about: Domino's, In the Store
Fast food brands should earn trust with customers to growt their business.
Alan Philips: Trends to Watch
We all have different types of friends. There is the friend you have fun with, the friend who is there when times are tough, and the friend you eat lunch with at work. These relationships can be categorized by the level of trust you have for each of them. You may talk about trivial things with the...
Burger King promoted its new Satisfries french fries with a big marketing.
Industry News
Burger King has something big on its hands, and the brand isn’t letting it fly under the radar. Its newest product, Satisfries, is the first of its kind in the industry—healthier french fries with 40 percent less fat and 30 percent fewer calories than competitors’ fries. To tout the milestone, the...
Amit Kleinberger on Undercover Boss
Industry News
Amit Kleinberger got up close and personal with his employees—and the rest of America can, too. The CEO of the frozen yogurt concept Menchie’s is the most recent guest on Undercover Boss, and his episode airs on CBS on October 25. In the past, the Emmy Award–winning reality show has featured...
Industry News
Fall hunger-relief initiatives like September’s Hunger Action Month and last week’s World Food Day from the United Nations’ World Food Programme (WFP) have spurred quick serves into action to thwart the global hunger problem. Taco Bell raised a record $3 million through its World Hunger Relief...
Industry News
Jack in the Box is catering to a new group of nine-to-five consumers: those looking for good eats between 9 p.m. and 5 a.m. Munchie Meals, part of a larger company face lift introduced last month, are Jack’s first unique late-night menu items. The San Diego–based quick serve has a long history of...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick serve chicken chain rolls out coffee that benefits bean growers.
Morning Jolt
Chick-fil-A joined the breakfast innovation bandwagon with a renewed commitment to offering better coffee. And the chicken chain took the initiative one step further by partnering with a network of specialty coffee farmers in Central America known as THRIVE. The handpicked, proprietary coffee blend...
Quick service operators can make money through market based pricing strategies.
The Cost of Outdated Pricing Strategies: Part 3
Editor’s Note: This is the third in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one, and here to read part two. Hello again QSR readers! Before we dig into another alternative pricing strategy, we want to take a moment to look back at where...
Premium quick service restaurant chain dishes out upscale and local foods.
Ones To Watch: Modmarket
In 2008, Anthony Pigliacampo and Rob McColgan were two young professionals looking for a place to have a healthy lunch on a regular basis. When they couldn’t find one, the pair decided to create one. They pooled their knowledge to create Modmarket. “We felt very strongly that there needed to be...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
Quick service restaurant executives could take notes from transportation startup Uber.
How to Be the Uber of Fast Food
Q: Many fast-food restaurants are beefing up their mobile capabilities. What is the best way to tap into this trend? A: Getting in on the mobile ordering—or mobile payment or mobile marketing—trend shouldn’t be our objective. Instead, we should ask, “How can we use mobile technology to disrupt our...
Quick service companies encourage workers to give back to community.
Team Players
Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and...