Fast food restaurants train employees to act swiftly with customer emergencies.
In the Store
Disaster can strike at any moment. That includes medical emergencies within a restaurant, something more quick-service operators are preparing their employees to deal with so customers can be protected when unexpected medical issues arise. Salsarita’s Fresh Cantina is one brand that has committed...
Fast food executives switch jobs as way to use their talent to build new brands.
Executive Insights
Quick-service CEOs love seeing their company climb to the top of the industry heap. But some leaders also like a good challenge and choose to walk away from successful brands for a new opportunity. Making the switch can affect both companies involved, as well as the executive’s financial security....
Industry News
Buffalo Wings & Rings may be a casual-dining restaurant with table service, but it’s learned a thing or two from quick service that it is now leveraging to build sales and customer loyalty. The brand’s quick-service kitchen setup allows Buffalo Wings & Rings to churn out saucy wings in a...
McDonald's is the largest fast food company but is struggling to grow in 2013.
Competition
The last decade in quick service was a transformative one. Fast-casual restaurants moved from novel ideas in urban markets to competitive powerhouses with seemingly no ceiling. Health and nutrition became critical filters through which brands vetted their new menu items. And the Great Recession...
Reputation management tools like Yelp help brands manage their online presence.
Outside Insights
Attempting to manage what’s being said about your restaurant in this ever-growing world of online review sites might seem like a job better suited for your clone. But alas, technology hasn’t caught up to make such dreams come true. If you’re working several hours running your restaurant by day and...
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Industry News
Value is in the eye of the beholder, and recent research suggests consumers find the most value in the pizza segment of the quick-service industry. “Value is an important driver in decisions,” says Ted Marzilli, CEO of YouGov BrandIndex, a daily brand consumer perception research service. “We...
Mexican fast casual Chipotle is launching a catering service to grow business.
Industry News
Chipotle is tapping into new consumer occasions with the recent national rollout of its catering program. The added operation allows the brand to compete in a different space with fast-casual concepts like Panera and Qdoba Mexican Grill that have established catering options. Chipotle tested...
Fast food restaurants leveraged food and marketing initiatives to grow in 2013.
Denise Lee Yohn: QSR’s Marketing Guru
My year-end top brand stories recap was well received last year, and I decided to do it again. I’ll break from my usual Q&A format to recap this year’s most important brand developments in fast food. Taco Bell. Taco Bell continued to ride the wave it created last year with Doritos Locos Tacos...
Quick service brands add sustainable seafood items to fight ocean climate change.
Sea Change
Though U.S. consumption is well below other proteins today, seafood will likely be an increasingly important part of the American diet in the years to come. The country’s population is predicted to grow by 89 million between 2010 and 2050 to 401 million people. More people require more food—and...
The One-Stop Shop
Convenience stores are increasingly taking a larger slice out of the quick-serve pie with fresh food offerings. It’s become such a lucrative business for C-stores that Sheetz, the Pennsylvania-based C-store chain that this week opened its 500th location, is planning stores designed more as fast...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
More Wall Street investors look to buy stock in fast casual and quick service concepts.
The Push for Public
When fast-casual chain Zoës Kitchen Inc. debuted on the New York Stock Exchange last April, the Plano, Texas–based Mediterranean-style eatery recorded its initial public offering at $87.5 million. Satisfying an investor appetite for investments within the trendy fast-casual space, Zoës’ strong...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...
Fast food restaurant companies innovate supply around farm drought conditions.
At Mother Nature’s Mercy
Kevin Kester’s family has been farming in the U.S. for generations. And it’s not just a couple of generations they’ve been farming; more like generations upon generations, way back to the 1600s, specifically in California since the 1860s. Today, Kester owns a 22,000-acre beef cattle ranch in...