Togo’s uses Yelp to respond to guest comments within 24 hours.
Technology
It wasn’t long ago when quick-serve guests were asked to fill out paper comment cards to help brands gather both positive and negative feedback. However, with advancements in technology and customers’ growing reliance on cell phones and tablets, traditional guest-satisfaction surveys are quickly...
Industry News
Project Pie has signed an official agreement with master franchise partner DBE Project to open 25 restaurants in the Philippines over the next three years. The first three locations are slated to open in 2013, all within the Metro Manila region. The first Project Pie opened July 31 in Mandaluyong...
Industry News
La Madeleine Country French Café announced the expansion of its sandwich menu and debut of four new gourmet, oven-baked sandwiches. This marks the first introduction of new sandwiches for the brand since 2008. The sandwiches feature French-inspired ingredients such as roasted vegetables, premium...
NYC Bagel Deli sold more than 10,500 Groupon deals for the brand last May.
Industry News
Two years ago, daily-deal sites such as Groupon, LivingSocial, and a host of other regional and national players boomed as customers clamored for discounted products and services. Many of the sites eventually closed up shop as the trend faded and the space became too saturated. The major daily-deal...
Industry News
Starbucks Coffee Company today welcomed the return of the iconic Pumpkin Spice Latte (PSL), back for its 10th anniversary. Starbucks is celebrating the beverage’s 10th season as a fall tradition, which fans have established as the company’s most popular seasonal beverage of all time, having...
Peggy and Andrew Cherng helped build Panda Express into an Asian food giant.
Growth
The tale of Andrew and Peggy Cherng reads a bit like a classic American story. The two immigrated to the U.S., began dating in college, married, raised three children, and pursued professional and personal success by opening their own business. Of course, not every classic American story spawns a $...
Shake Shack is one quick serve brand that contributes to the anti hunger effort.
Industry News
While the obesity epidemic has received a lot of attention in the U.S., hunger, particularly childhood hunger, is a serious problem that tends to be less understood by the American masses. More than 16 million kids (one in five) in the U.S. do not have access to the food they need, according to...
Change is necessary, but it's important to consider all outcomes first.
Outside Insights
Change and innovation are hot topics for restaurants right now. Innovating the menu, service, and the customer experience seem like great ways to grow your business. Change and innovation sound great, but if you don’t approach your efforts to change and grow in a strategic way, your new ideas could...
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Fast food beverage brand Smoothie King run by executive passionate for health.
Start to Finish: Wan Kim
When I started to look at this business, what I truly found beautiful was being able to bring my family every day. I am able to feed my children the very same products I strive to sell to the world. I love the foodservice business for that reason, but specifically Smoothie King for allowing me to...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service restaurant brands add nutritious items like kale to improve menus.
The Health Paradox
It’s the conundrum befuddling limited-service restaurant operators the world over: How do you answer consumer demand for healthier menu items when so many customers are scared away by health-food claims? How do you help fight off the nation’s obesity epidemic when the entire business is designed...
Quick service companies encourage workers to give back to community.
Team Players
Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and...
Quick service brands can set menu prices based on food qualities.
The Cost of Outdated Pricing Strategies: Part 2
Editor’s Note: This is the second in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one. Welcome back, class. Last we left off, we were discussing the shortcomings of a cost-plus approach to menu pricing and teasing more sophisticated strategies...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....