Industry News
Caribou Coffee announced that it will continue its support of those impacted by breast cancer through its 18th annual Caribou Coffee Amy's Blend program. A tribute to Caribou's original roastmaster, Amy Erickson, who lost her battle with breast cancer in 1995, the company hopes to address the...
Auntie Anne's latest mobile marketing campaign helped engage loyal customers.
Social Media
As mobile campaigns go, Auntie Anne’s latest really hit the sweet spot. To promote its new Honey Whole Grain Pretzel, the snack chain created a contest that helped the brand draw more than 200,000 registrants—far exceeding its 100,000 goal. Auntie Anne’s engaged customers through a virtual pretzel-...
Freshii founder Matthew Corrin supporting upstart companies with incubator.
Industry News
Healthy fast-casual concept Freshii has expanded rapidly since Matthew Corrin founded the company in 2005. Now Corrin hopes to fuel the growth of likeminded food entrepreneurs by launching a business accelerator, the Fresh Startups program, in partnership with consulting company Kinetic Café. “...
Industry News
Fazoli’s launches its second-annual breast cancer awareness fundraiser on September 30, 2013. At the same time, it begins a five-entrée limited-time offer dubbed the “Fab Five.” During October, Breast Cancer Awareness Month, each sale of Pink Lemon Ice for $1.99 will generate a donation to the...
Industry News
When even a payment-processing company admits that the idea of payment processing is a pain in the side of most local merchants, it’s hard to deny that credit card processing may need some changes. And Swipely is ready to make them. The purpose behind the company, founder and CEO Angus Davis says,...
Industry News
Looking for an edge against its quick-serve rivals, Burger King is introducing healthier french fries, dubbed “Satisfries,” today at all of its 7,200 U.S. outlets. Satisfries contain 40 percent less fat and 30 percent fewer calories than traditional fries, and 25 percent less fat and 20 percent...
Quick serve restaurants can use public relations smarts to grab media attention.
Denise Lee Yohn: QSR’s Marketing Guru
Q: What does it take to get good publicity for my company? A: Just like every other marketing tactic, public relations has undergone significant changes in recent years. No longer can you simply send out a catchy media advisory and expect to get press coverage for your news. New social and mobile...
Read Full Story // read more about: Marketing, Promotions
Four in five customers would avoid a restaurant if the bathroom is dirty.
Outside Insights
As the quick-service market becomes more hypercompetitive, many brands are upgrading their brick and mortar facilities as a means of improving the consumer experience and differentiating themselves from the competition. Within the last three years, industry behemoths including McDonald’s, Wendy’s,...
Read Full Story // read more about: Design, Consumer Trends
Fast food restaurant in Austin holds city wide 5k race to raise funds for charity.
Hot to Trot
While families around the U.S. gather this year for Thanksgiving Day dinner, a casual game of touch football, and the annual parade, some Austin, Texas, residents will sport their running gear for the annual ThunderCloud Subs Thanksgiving Day Turkey Trot. Since its inception in 1991, the 5K...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Premium quick service restaurant chain dishes out upscale and local foods.
Ones To Watch: Modmarket
In 2008, Anthony Pigliacampo and Rob McColgan were two young professionals looking for a place to have a healthy lunch on a regular basis. When they couldn’t find one, the pair decided to create one. They pooled their knowledge to create Modmarket. “We felt very strongly that there needed to be...
Quick serve chicken chain rolls out coffee that benefits bean growers.
Morning Jolt
Chick-fil-A joined the breakfast innovation bandwagon with a renewed commitment to offering better coffee. And the chicken chain took the initiative one step further by partnering with a network of specialty coffee farmers in Central America known as THRIVE. The handpicked, proprietary coffee blend...
Quick service restaurant executives could take notes from transportation startup Uber.
How to Be the Uber of Fast Food
Q: Many fast-food restaurants are beefing up their mobile capabilities. What is the best way to tap into this trend? A: Getting in on the mobile ordering—or mobile payment or mobile marketing—trend shouldn’t be our objective. Instead, we should ask, “How can we use mobile technology to disrupt our...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
Quick service operators can make money through market based pricing strategies.
The Cost of Outdated Pricing Strategies: Part 3
Editor’s Note: This is the third in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one, and here to read part two. Hello again QSR readers! Before we dig into another alternative pricing strategy, we want to take a moment to look back at where...