Dairy Queen's new ad campaign promotes its food menu options.
Promotions
For years, Dairy Queen has been synonymous with Blizzards and other ice cream treats. This summer, however, it ventured from the norm with a new advertising campaign that increased awareness of food products while connecting emotionally with customers. “Through research, we found that consumers see...
Silver Diner built a healthy focused kids' meal to attract young customers.
Industry News
There was a time when parents defined a family restaurant by the number of crayons it provided. But today, with parents increasingly wanting their kids to enjoy the benefits of proper nutrition and social activity, a growing number of kid-centric restaurant concepts are offering both healthful...
One-third of non-desk workers say they rarely receive corporate communication.
Outside Insights
Quick-service brands of all sizes spend significant amounts on advertising to build customer awareness. Yet the delivery of the brand promise is often left to chance, as the people charged with fulfilling that brand promise—the employees at the front counter, taking drive-thru orders, and otherwise...
Industry News
From food trucks to high-end restaurants, chicken and waffles has become a foodie staple that customers and restaurants across the country are clamoring to get a taste of. But for the first time, the Southern combo will be available on a mass scale, and not in its typical format. Today, Popeyes...
The top quick service and fast casual restaurant brands in the United States.
Industry News
Read the Profiles Browse the Big Chart See QSR 50 Charts 2004-2012 Segments Burger Sandwich Snack Mexican Pizza/Pasta Chicken Asian Seafood In 2012, Chick-fil...
The top quick service and fast casual restaurant brands in the United States.
Industry News
Read the Profiles Browse the Big Chart See QSR 50 Charts 2004-2012 Segments Burger Sandwich Snack Mexican Pizza/Pasta Chicken Asian Seafood 1 McDonald’s rank last year: 1 And the No. 1 brand in the 2013 QSR 50 is … Subway! Just kidding. It’s McDonald’s. And unless McDonald’s maybe-we-...
Salata specializes in premium salad and dressings menu options at its restaurant
Emerging Concepts
In 2003, Berge Simonian noticed something interesting happening in the restaurant he had operated for almost a decade in downtown Houston. The line for salads was frequently longer than the line for hot foods. With that in mind, Simonian and his business partner, Tony Kyoumjian, began working on...
Quick serves that create a unique restaurant branding build customer loyalty.
Alan Philips: Trends to Watch
A couple of weeks ago, I decided to hop into Doc Brown’s Time Machine and head back to good-old 1955. What I mean by this is that I visited one of New York’s hottest new restaurants, Carbone. Created by chefs Rich Torrisi and Mario Carbone of the widely acclaimed Torrisi Italian Specialties,...
Quick service restaurant brands hire workers by the season to cover busy times.
Always in Season
Running a quick-service restaurant often requires relying on seasonal employees who come from high school or college, or stay-at-home parents who work when school is in session. Many of these employees tend not to stick around for longer than a season, which means operators must constantly invest...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Food service operators open mobile carts and trucks to serve menu at events.
Taking This Show on the Road
Forget the rock-hard pretzels and suspicious-looking hot dogs that cart vendors were once known for. Nowadays, the mobile foodservice space is populated by specialty coffee concepts, gourmet popcorn carts, and Korean barbecue on wheels. And business is booming for these operators as they look to...
Fresh Bread
Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...