Taco Bell CEO Greg Creed is turning the brand into a premium Mexican chain.
QSR 50
One morning this past May, Taco Bell CEO Greg Creed opened up his copy of USA Today and found a quarter-page story about his brand staring back at him. But it wasn’t a piece about the Cantina Double Steak Quesadilla—launched that month—or even the endlessly buzzing Doritos Locos Tacos. Instead, it...
More quick service restaurants are giving customers ability to customize meals.
Marc Halperin: Resident F&B Expert
I made my own pizza for lunch the other day, and I have to say it was pretty great. Now, in the interest of full disclosure, I admit I’m taking a little license with the language by saying I “made” this pizza. I didn’t roll out or toss the dough, though I did choose my crust from a few available...
Fast food leaders like McAlisters CEO Frank Paci work on personal leadership.
Executive Insights
What do Phil Jackson, Oprah Winfrey, and Richard Branson have in common? In addition to being well-known personalities and powerful figures in their respective fields, all three have built unprecedented personal leadership brands that transcend their professions and, in some cases, precede their...
Industry News
Uncle Maddio’s Pizza Joint announces the opening of its newest unit on August 3 at 1544 Piedmont Ave. NE in Atlanta in the Ansley Mall shopping center. To celebrate the newest Uncle Maddio’s Pizza Joint opening, the restaurant will serve free 9-inch fully-customizable pizzas to all customers in...
Dairy Queen's new ad campaign promotes its food menu options.
Promotions
For years, Dairy Queen has been synonymous with Blizzards and other ice cream treats. This summer, however, it ventured from the norm with a new advertising campaign that increased awareness of food products while connecting emotionally with customers. “Through research, we found that consumers see...
Silver Diner built a healthy focused kids' meal to attract young customers.
Industry News
There was a time when parents defined a family restaurant by the number of crayons it provided. But today, with parents increasingly wanting their kids to enjoy the benefits of proper nutrition and social activity, a growing number of kid-centric restaurant concepts are offering both healthful...
One-third of non-desk workers say they rarely receive corporate communication.
Outside Insights
Quick-service brands of all sizes spend significant amounts on advertising to build customer awareness. Yet the delivery of the brand promise is often left to chance, as the people charged with fulfilling that brand promise—the employees at the front counter, taking drive-thru orders, and otherwise...
Industry News
From food trucks to high-end restaurants, chicken and waffles has become a foodie staple that customers and restaurants across the country are clamoring to get a taste of. But for the first time, the Southern combo will be available on a mass scale, and not in its typical format. Today, Popeyes...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Health and wellness restaurant CEO shares his history in starting nutritious brand.
Start to Finish: Matthew Corrin
I worked in the fashion business, so I became super focused and super aware of the importance of health and wellness and looking great in front of cameras through my first job out of college. And I basically surrounded myself with a bunch of these mom-and-pop delis in Manhattan that were catering...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Fast food brands jump on board pumpking flavor trend with innovative menu items.
Beyond Pumpkin
Pumpkin has long reigned as king of the fall, but this year, limited-service brands are not just adding a pumpkin pastry and calling it a season. Instead, several quick-service and fast-casual concepts introduced non-pumpkin products and innovative spins on the pumpkin flavor, while also launching...
Food service operators open mobile carts and trucks to serve menu at events.
Taking This Show on the Road
Forget the rock-hard pretzels and suspicious-looking hot dogs that cart vendors were once known for. Nowadays, the mobile foodservice space is populated by specialty coffee concepts, gourmet popcorn carts, and Korean barbecue on wheels. And business is booming for these operators as they look to...
Quick service restaurant brands hire workers by the season to cover busy times.
Always in Season
Running a quick-service restaurant often requires relying on seasonal employees who come from high school or college, or stay-at-home parents who work when school is in session. Many of these employees tend not to stick around for longer than a season, which means operators must constantly invest...