Dessert quick serve brand Sub Zero makes ice cream in front of customer.
Emerging Concepts
Sub Zero Ice Cream serves up theater, science, and frozen desserts, bowl by individual bowl. Each Sub Zero customer selects one of six bases, which include higher-fat premium, custard, or classic, as well as healthier options: low-fat, yogurt, or lactose-free rice and soymilk. Next, the customer...
Taco Bell sponsored a film focused on popular rock band Passion Pit.
Industry News
Today’s young adults and teenagers—Millennials and Gen Z—are a coveted consumer demographic in quick service and are driving industry trends. Reaching these consumers, however, is an evolving process, especially since some experts believe traditional media and Facebook use are on the decline among...
Moe's Southwest Grill uses network of mom blogs to build family customers.
Women in Foodservice
Legions of moms are blogging—4 million of them in the U.S. alone, says Wendy Hirschhorn, CEO of New York City–based Wendy’s Bloggers, an organization that connects marketers with bloggers. But even though these bloggers wield significant influence with other moms, quick serves have not yet used the...
Quick serve brands are using social video tools like Vine to build business.
Social Media
Imagine a marketing campaign that’s created in five days and launched with minimal cost, a campaign that generates buzz and leads to an increase in sales. Too good to be true? Not at all; it’s marketing on Vine. A&W Restaurants launched its Mini Polar Swirls in April through Vine, a social...
Industry News
According to www.colgate.com, it has been estimated that 9–15 percent of Americans avoid seeing the dentist because of anxiety and fear. That's about 30–40 million people. Local Maitland, Florida, resident, Linda Vail, is one of these people. A bad experience at a dentist office as a kid was the...
American food like salads, wraps, and burgers are a fit for customizeable brands
Menu Innovations
When it comes to all-American food like salads, sandwiches, and burgers, we all have our own version of perfect. Assembly-line quick-service concepts are making sure customers have the ability to create that perfect menu item. By offering an array of fresh, quality ingredients—from conventional to...
Detroit based Checkers franchisee build community with quick serve restaurant.
Franchising
Nicole Wilski, formerly a financial adviser for her family’s florist business, is now building a successful collection of Checkers units across the Detroit market. Wilski took her business administration education to the quick-serve restaurant world in 2009 and has since opened six Checkers in the...
Industry News
Salsarita’s debuted a new dessert, Poquitos, today. Poquitos are Salsarita’s take on traditional Mexican favorite: the churro. Realizing the lack of variety offered on the dessert menu in most fast-casual Mexican restaurants, Salsarita’s is bringing the alternative to its customers. Translated...
The Lighter Side
Offering healthier dining options is essential in today’s competitive marketplace, even for a brand built on indulgence. Sometimes, though, it takes clever marketing to draw consumers’ attention to these better-for-you items. CKE sister brands Hardee’s and Carl’s Jr. did just that with the June...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Quick service companies encourage workers to give back to community.
Team Players
Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....
Fast food beverage brand Smoothie King run by executive passionate for health.
Start to Finish: Wan Kim
When I started to look at this business, what I truly found beautiful was being able to bring my family every day. I am able to feed my children the very same products I strive to sell to the world. I love the foodservice business for that reason, but specifically Smoothie King for allowing me to...