Quick service brands stragetically release new products for consumer base.
Denise Lee Yohn: QSR’s Marketing Guru
Q: What are the best ways to promote a new menu item? A: Product innovation is no longer simply a positioning strategy; it's become a necessity for all quick serves. So it's smart to look into introducing a new menu item. Take care to identify the right new product for your concept. A great new...
Fast casual Boloco increased sales at its first unit to include a drive thru.
Ordering
Sometimes good business decisions are made on a whim, as was the case when Boston-based fast-casual burrito chain Boloco decided to open its drive-thru location in Warwick, Rhode Island. “We took over a former doughnut shop that had a drive thru and we thought, ‘Do we keep it or not?’” says Paul...
Industry News
Franchising is good business for America’s war veterans—one in seven franchises is owned by a veteran, according to data from the International Franchise Association. The quick-serve industry is home to a good portion of those former military personnel, and a recent survey by the Franchise Business...
Burger quick service chains like Jack's rolling out mobile ordering platforms.
Industry News
Today’s restaurant consumers are increasingly tech savvy and interactive, and much of the quick-service industry has catered to their habits and preferences with the launch of online or mobile ordering tools. Until recently, that did not include burger concepts, which have struggled to integrate...
Industry News
Nearly twenty years ago, a Pizza Hut pizza marked the first online purchase as the Internet boom began, according to the brand. Now, the national pizza chain is keeping step with innovation by rolling out an improved mobile ordering app and refreshing its mobile website. Launched in 2009, Pizza Hut...
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Each Packaging Award winner offers fast food restaurants innovative packages.
Industry News
With everything from marketing and branding to menu development and promotions capturing the attention of quick-service brands and operators, it often seems like packaging doesn’t get its due. But as consumers become more sophisticated and discerning about where they spend their time and money,...
Industry News
About 30 percent of hospitality sector employees are Millennials, a larger percentage than ever before, according to the ADP Research Institute. However, very few of these individuals feel confident about their financial future. A 2013 Employee Benefit Research Institute survey reveals that only 15...
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Industry News
Creating a simple brand image can be quite complicated—but it may also pay off. Four years ago, one branding and marketing company set out to prove that consumers really do value simplicity. Siegel+Gale began surveying thousands of individuals across six countries as a part of its annual Global...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
The One-Stop Shop
Convenience stores are increasingly taking a larger slice out of the quick-serve pie with fresh food offerings. It’s become such a lucrative business for C-stores that Sheetz, the Pennsylvania-based C-store chain that this week opened its 500th location, is planning stores designed more as fast...
More Wall Street investors look to buy stock in fast casual and quick service concepts.
The Push for Public
When fast-casual chain Zoës Kitchen Inc. debuted on the New York Stock Exchange last April, the Plano, Texas–based Mediterranean-style eatery recorded its initial public offering at $87.5 million. Satisfying an investor appetite for investments within the trendy fast-casual space, Zoës’ strong...
Quick service brands create executive succession strategies to ease transition.
Navigating Corporate Succession
The chief executive officer is often the face of a brand. And when the time comes for a new leader to assume the role, experts say, an efficient succession plan can help establish a smooth transition and reassure employees that all is well with the brand. In its first-ever succession, Elevation...