Taco Bell's strong culture helps improve the guest experience.
Denise Lee Yohn: QSR’s Marketing Guru
Q: Why is having a clear purpose and principles important to brand building? A: A debate I frequently have with restaurant executives is over the importance of culture in brand building. When I explain that great brands are fueled by a clearly articulated purpose and meaningful principles or values...
Read Full Story // read more about: Marketing, Taco Bell
Brands are applying the fast casual model to modernize Italian cuisine.
Industry News
Modern Italian cuisine is the next big thing in fast casual. Or at least, that’s what some major quick-service operators are banking on. Fazoli’s and Sbarro each plan to debut a fast-casual Italian concept in the near future, following in the footsteps of successful regional brands fusing popular...
Read Full Story // read more about: Sbarro, Fazoli's, Piada, Italio
Menu management service Locu lets brands update their menus on Yelp instantly.
Technology
In today’s social world, customers expect the information they need and want within seconds. That’s why menu management service Locu is partnering with Yelp to let restaurants distribute and update their menus, daily specials, and photos on Yelp in real time. “Our goal at Locu is to help local...
Read Full Story // read more about: Ordering, Operations
Beef farmers are improving their operations to answer demand for sustainability.
Industry News
Miles removed from the nearest highway, shopping mall, and chain restaurant—or any restaurant at all—lie 40,000 acres of forest, meadows, and pastures, home to wildlife of all sorts and 1,400 head of Red Angus cattle. The herd, property of Meyer Company Ranch, roam free under the big sky of Montana...
Regional barbecue menu options give customers flavors of the community.
Menu Innovations
A great way to start an argument is to talk about America’s best barbecue. It’s a dispute that won’t be resolved. “A lot depends on where you were raised, because you get an emotional allegiance to one particular type of barbecue,” says Peter Reinhart, chef on assignment in the College of Culinary...
Uncle Maddio's applied the Chipotle fast casual model to a pizza franchise.
Emerging Concepts
Matt Andrew is no stranger to the limited-service world. He spent eight years on the management team at Moe’s Southwest Grill, giving him the background necessary to create Uncle Maddio’s Pizza Joint. But there was one major hurdle to overcome before opening his own quick-serve pizza restaurant. “...
Chick-fil-A is the top quick service brand in customer experience.
In the Store
The quick-service industry is feeding consumers an experience worth an encore—in some cases, at least. According to a recent study by customer experience firm Temkin Group, the industry ranked second among 19 for highest customer-experience ratings. In addition, the industry’s average rating jumped...
Catering programs give quick serve operators a strong competitive edge.
Outside Insights
As consumer markets continue to converge, catering remains an important topic of discussion in the boardrooms of our community’s restaurant chains. Historically, catering was left to the “caterers” who focused on filling off-premise consumer demand, while restaurateurs focused on the in-store...
Read Full Story // read more about: Packaging, Back of House
Quick service restaurant franchisees help franchisor by building new computer software.
Helping Out the Boss
Every franchisee has the opportunity to bring specialized business savvy to its quick-service units, but it’s rare that a single operator affects the entire system. That’s exactly what Pennsylvania-based Colleen and Bret Wagner did when they introduced their proprietary software system to the...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Coffee Concepts Can Target Lunch Guests with Demographic Data
First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice. Although Dunkin’ has been after the coffee-drinking market that makes up...
Fresh Bread
Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...