Zaxby's CEO Zach McLeroy has built a premium fast casual chicken brand.
Fast Casual
For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a platform it...
Quick service brands stragetically release new products for consumer base.
Denise Lee Yohn: QSR's Marketing Guru
Q: What are the best ways to promote a new menu item? A: Product innovation is no longer simply a positioning strategy; it's become a necessity for all quick serves. So it's smart to look into introducing a new menu item. Take care to identify the right new product for your concept. A great new...
Fast casual Boloco increased sales at its first unit to include a drive thru.
Ordering
Sometimes good business decisions are made on a whim, as was the case when Boston-based fast-casual burrito chain Boloco decided to open its drive-thru location in Warwick, Rhode Island. “We took over a former doughnut shop that had a drive thru and we thought, ‘Do we keep it or not?’” says Paul...
Industry News
Franchising is good business for America’s war veterans—one in seven franchises is owned by a veteran, according to data from the International Franchise Association. The quick-serve industry is home to a good portion of those former military personnel, and a recent survey by the Franchise Business...
Burger quick service chains like Jack's rolling out mobile ordering platforms.
Web Exclusive
Today’s restaurant consumers are increasingly tech savvy and interactive, and much of the quick-service industry has catered to their habits and preferences with the launch of online or mobile ordering tools. Until recently, that did not include burger concepts, which have struggled to integrate...
Industry News
Nearly twenty years ago, a Pizza Hut pizza marked the first online purchase as the Internet boom began, according to the brand. Now, the national pizza chain is keeping step with innovation by rolling out an improved mobile ordering app and refreshing its mobile website. Launched in 2009, Pizza Hut...
Read Full Story // read more about: Ordering, Pizza, Pizza Hut
Each Packaging Award winner offers fast food restaurants innovative packages.
Special Report
With everything from marketing and branding to menu development and promotions capturing the attention of quick-service brands and operators, it often seems like packaging doesn’t get its due. But as consumers become more sophisticated and discerning about where they spend their time and money,...
Industry News
About 30 percent of hospitality sector employees are Millennials, a larger percentage than ever before, according to the ADP Research Institute. However, very few of these individuals feel confident about their financial future. A 2013 Employee Benefit Research Institute survey reveals that only 15...
Read Full Story // read more about: Human Resources