Industry News
Robert Irvine’s tough-love approach with restaurant owners on the Food Network reality show “Restaurant: Impossible” has endeared him to millions of fans. That includes a large foodservice audience, who tune in not only for Irvine’s unique brand of tell-it-like-it-is entertainment, but also for...
Quick serve operators must strategic plan how to market their brand online.
Social Media
In February, Taco Bell made the long-awaited announcement that it would soon launch the Cool Ranch Doritos Locos Taco, a follow-up to 2012’s fanfare-inducing and record-shattering Doritos Locos Taco. But it didn’t break the news through a press release or company statement. Instead, its nearly 10...
Capriotti's reduces the use of paper in the office to save time and money.
Sustainability
Talk of an all-digital future where paper is nothing but a distant memory has been around for decades. But thanks to the rise of cloud applications and devices that keep everyone constantly connected, the dream of a paperless office is now becoming a 21st century reality—a reality that can work...
Pollo Tropical and Taco Cabana grew sales after splitting from parent company.
Growth
Sometimes, parting ways can be advantageous. In May 2012, Fiesta Restaurant Group, owner of fast-casual brands Pollo Tropical and Taco Cabana, split from Carrols Restaurant Group, the nation’s largest Burger King franchisee. Fortunately, there were no hard feelings. “Originally, the idea was that...
Industry News
Frozen yogurt and ice cream may be the stars at America’s biggest dessert shops, but Max Brenner Chocolate Bar leaders hope the nation’s unwavering love for chocolate will fuel the brand’s success. The New York­–based concept, which will open its latest U.S. restaurant in Bethesda, Maryland, at the...
Burger King used a geo location marketing campaign with its french fries launch.
Industry News
Quick-service operators increasingly have the ability to target their customers right where they are. The industry’s use of mobile marketing has grown exponentially over the last two years, and marketers are projected to spend $1.2 billion on mobile display advertising (not including smartphone...
A Wing Zone franchisee changed his cooking equipment to get better results.
Franchising
Army and Air Force foodservice provider The Exchange has been serving U.S. military families since 1895 with meals in cafeteria lines and snack bars. It wasn’t until 1985, however, that it first signed a license agreement with a name-brand food franchisee—at the time, Burger King. Today, The...
Italian gelateria Vivoli opened its first U.S. location in New York City.
Emerging Concepts
Travel guide Frommer’s calls gelato a “Florentine institution” and “a craft taken seriously by all.” It also labels Vivoli as “the city’s institution.” Now, after more than eight decades serving its homemade gelato in Florence, Italy, Vivoli has finally hopped the Atlantic and set up stateside. The...
Quick service companies encourage workers to give back to community.
Team Players
Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and...
Quick service restaurant brands add nutritious items like kale to improve menus.
The Health Paradox
It’s the conundrum befuddling limited-service restaurant operators the world over: How do you answer consumer demand for healthier menu items when so many customers are scared away by health-food claims? How do you help fight off the nation’s obesity epidemic when the entire business is designed...
Quick service brands can set menu prices based on food qualities.
The Cost of Outdated Pricing Strategies: Part 2
Editor’s Note: This is the second in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one. Welcome back, class. Last we left off, we were discussing the shortcomings of a cost-plus approach to menu pricing and teasing more sophisticated strategies...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
Fast food beverage brand Smoothie King run by executive passionate for health.
Start to Finish: Wan Kim
When I started to look at this business, what I truly found beautiful was being able to bring my family every day. I am able to feed my children the very same products I strive to sell to the world. I love the foodservice business for that reason, but specifically Smoothie King for allowing me to...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...