Famous celebrities invest in fast food industry through franchise partnerships.
Denise Lee Yohn: QSR's Marketing Guru
Outside a new Memphis-area Wingstop, a small crowd of locals gathers for a ribbon-cutting ceremony and grand opening. The restaurant looks like most others in the Texas-based brand’s portfolio—a modest sign with a signature dark green sans serif type protrudes from a beige concrete exterior,...
For Chick-fil-A CEO and president Dan Cathy, foodservice is a family operation.
Start to Finish: What Inspires Execs
I’ve been a “lifer” with this family business called Chick-fil-A. I started visiting our family restaurant, The Dwarf Grill, nine months before I was born. When we were very young, my dad [Truett Cathy] would take me, my brother, and my sister to the restaurant, where we would not only scrape the...
Read Full Story // read more about: Chick-fil-A, Sam Oches
Auntie Anne’s invests in tomorrow’s talent.
Operations
Forget the age-old stereotype of teens being more interested in schlep than success. Auntie Anne’s corporate executives and franchise partners have seen first-hand that there is promising business potential in today’s high-school students. Fifty teens at the brand’s Leaders & Entrepreneurs...
Proposed minimum wage increases have operators worried about labor costs.
Web Exclusive
Brands and operators in the quick-service industry are not looking forward to proposed minimum wage increases that are being seriously considered by states, local municipalities, and the federal government, especially following President Obama’s most recent State of the Union address. After...
Corn prices are expected to drop 20 percent in 2014.
Fast Casual
Two years after a major drought increased feed prices, restaurant operators should see relief in the year ahead and capitalize on lower prices to pad the bottom line, according to a recent report. Corn prices are expected to drop 20 percent in 2014, according to a forecast released in November by...
Quick service brands use national TV exposure to grow in local markets.
Promotions
National broadcast advertising creates a large ripple effect across the country, and quick-serve brands are finding that such advertising can be useful in building demand in new and emerging markets. Using advertisements to build a buzz for a brand that has yet to reach certain regions can lead to...
Quick serves can improve and innovate menu items with bold spices and flavors.
Marc Halperin: Resident F&B Expert
Sometime in the late 1990s, I was in Albuquerque with a sweet tooth and a few extra minutes before my flight. Working my way through a busy retail area, I happened upon a hole-in-the-wall pie shop offering what were, at the time, some of the most unusual pastries I’d ever seen or heard of. Out of...
Quick service brands like Bojangles are moving into sports events like NASCAR.
Consumer Trends
Gone are the days of generic overcooked hot dogs and soggy nachos at sporting events. Quick-serve restaurants are expanding their reach to offer basketball, football, and other sports’ fans more familiar, branded foods at stadiums and arenas. One of the biggest benefits of operating in a sports...