Fast food executives switch jobs as way to use their talent to build new brands.
Executive Insights
Quick-service CEOs love seeing their company climb to the top of the industry heap. But some leaders also like a good challenge and choose to walk away from successful brands for a new opportunity. Making the switch can affect both companies involved, as well as the executive’s financial security....
Industry News
Buffalo Wings & Rings may be a casual-dining restaurant with table service, but it’s learned a thing or two from quick service that it is now leveraging to build sales and customer loyalty. The brand’s quick-service kitchen setup allows Buffalo Wings & Rings to churn out saucy wings in a...
McDonald's is the largest fast food company but is struggling to grow in 2013.
Competition
The last decade in quick service was a transformative one. Fast-casual restaurants moved from novel ideas in urban markets to competitive powerhouses with seemingly no ceiling. Health and nutrition became critical filters through which brands vetted their new menu items. And the Great Recession...
Reputation management tools like Yelp help brands manage their online presence.
Outside Insights
Attempting to manage what’s being said about your restaurant in this ever-growing world of online review sites might seem like a job better suited for your clone. But alas, technology hasn’t caught up to make such dreams come true. If you’re working several hours running your restaurant by day and...
Industry News
Value is in the eye of the beholder, and recent research suggests consumers find the most value in the pizza segment of the quick-service industry. “Value is an important driver in decisions,” says Ted Marzilli, CEO of YouGov BrandIndex, a daily brand consumer perception research service. “We...
Mexican fast casual Chipotle is launching a catering service to grow business.
Web Exclusive
Chipotle is tapping into new consumer occasions with the recent national rollout of its catering program. The added operation allows the brand to compete in a different space with fast-casual concepts like Panera and Qdoba Mexican Grill that have established catering options. Chipotle tested...
Fast food restaurants leveraged food and marketing initiatives to grow in 2013.
Denise Lee Yohn: QSR's Marketing Guru
My year-end top brand stories recap was well received last year, and I decided to do it again. I’ll break from my usual Q&A format to recap this year’s most important brand developments in fast food. Taco Bell. Taco Bell continued to ride the wave it created last year with Doritos Locos Tacos...
Fast casual Toast Cafe focuses on brunch daypart to build business.
Fast Casual
When co-owners Robert Maynard and Brian Burchill launched Toast Café in 2005, they set out to create a concept that offers a better breakfast dining experience. In only a few short years, Toast Café grew to three locations in North Carolina, and the owners are now ready to ramp up growth with plans...