Quick serve brands are using strong customer service to build drive thru sales.
In the Store
The best drive thrus run like machines. Simple goals are met over and over: Orders go out quickly, the food is delivered fresh, and the right orders get to the right cars. But in the drive thru, pressure can run high and the smallest mistakes can prove catastrophic, backing up lines and spelling...
New baked good alternatives offer daypart expansion in fast food restaurants.
Marc Halperin: Resident F&B Expert
When you consider that one of the world’s most perfect comfort foods—the basic French baguette—is made of nothing more than flour, yeast, salt, and water, it’s a wonder we, as human beings, ever decided to expand on this basic formula. But expand we have, creatively, conceptually, and calorically....
Industry News
It’s no secret that the Millennial generation has been hit particularly hard by today’s high unemployment. According to a recent study from Accenture, 61 percent of 2012’s graduating class of college seniors did not have jobs lined up when they graduated. Further, a Pew Research Center study found...
Quick serve chefs like Jeff Rossman are using cookbooks to earn media exposure.
Industry News
Most quick-service operators are secretive about the recipes for their menu items. Some even turn their secrecy into a marketing strength; KFC, for example, is famously tight-lipped about the 11 herbs and spices in its Original Recipe fried chicken. Other companies, however, have found that recipe...
Industry News
SlowBones Modern BBQ, a new fast-casual barbecue concept from the founder of Boston Market (originally Boston Chicken), will be opening in Burlington, Massachusetts, this fall. The restaurant will raise the bar on barbecue by serving high-quality authentic barbecue favorites in a quick, affordable...
Industry News
This October, Dunkin’ Donuts has two new ways for on-the-go people to claim their steaks, having launched the new Angus Steak & Cheese Wraps. Offering a full portion of Angus steak wrapped in a warm, eight-inch tortilla, Dunkin’ Donuts’ Angus Steak & Cheese Wraps are served with white...
Industry News
Life has never been more hectic, and today’s on-the-go consumers are hungry for a better way to snack. Today, KFC officially upgraded its snacking opportunities. Featuring a handy (and patented) container that fits in a vehicle cup holder, KFC’s Go Cup includes a choice of the brand’s signature...
Creating a dress code is a tricky but necessary step many brands must take.
Outside Insights
While there is no legal requirement that an employer adopt a dress or appearance policy, many restaurant and hospitality employers are looking to create a certain image. Let’s face it, customer service and appearance are what restaurant brands sell (in addition to good food). Restaurant employers...
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Quick service brands can explore innovative potato dishes like poutine.
A New Plan for Potatoes
What can I possibly tell you about potatoes, dear quick-serve industry professional, that you don’t already know? It’s not as though you’re unacquainted with America’s favorite starch. You may even know that it’s the world’s fourth-largest food crop, trailing behind only rice, corn, and wheat,...
Quick service restaurant franchise owner used work ethic to climb from store manager.
The Franchisee Fast Track
Having started as a sandwich maker with Subway when he was 18 years old, Gurpreet Singh has spent nearly half his life in the quick-service industry. Now a Checkers franchisee, Singh has spent time in every quick-serve job imaginable: line worker, manager, general manager, and, today, franchisee....
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
Quick service restaurant chains invest in new growth with new finance and franchise strategies.
A Finance Refresh
Like much of the rest of the economy, the 2008 economic meltdown brought a massive slow-down to the quick-service franchise industry. The combination of tightfisted money lenders and general economic uncertainty put franchise businesses in a near impossible position when it came to accessing...
Quick service brands can explore innovative potato dishes like poutine.
A New Plan for Potatoes
What can I possibly tell you about potatoes, dear quick-serve industry professional, that you don’t already know? It’s not as though you’re unacquainted with America’s favorite starch. You may even know that it’s the world’s fourth-largest food crop, trailing behind only rice, corn, and wheat,...