Industry News
Caribou Coffee announced that it will continue its support of those impacted by breast cancer through its 18th annual Caribou Coffee Amy's Blend program. A tribute to Caribou's original roastmaster, Amy Erickson, who lost her battle with breast cancer in 1995, the company hopes to address the...
Auntie Anne's latest mobile marketing campaign helped engage loyal customers.
Social Media
As mobile campaigns go, Auntie Anne’s latest really hit the sweet spot. To promote its new Honey Whole Grain Pretzel, the snack chain created a contest that helped the brand draw more than 200,000 registrants—far exceeding its 100,000 goal. Auntie Anne’s engaged customers through a virtual pretzel-...
Freshii founder Matthew Corrin supporting upstart companies with incubator.
Industry News
Healthy fast-casual concept Freshii has expanded rapidly since Matthew Corrin founded the company in 2005. Now Corrin hopes to fuel the growth of likeminded food entrepreneurs by launching a business accelerator, the Fresh Startups program, in partnership with consulting company Kinetic Café. “...
Industry News
Fazoli’s launches its second-annual breast cancer awareness fundraiser on September 30, 2013. At the same time, it begins a five-entrée limited-time offer dubbed the “Fab Five.” During October, Breast Cancer Awareness Month, each sale of Pink Lemon Ice for $1.99 will generate a donation to the...
Industry News
When even a payment-processing company admits that the idea of payment processing is a pain in the side of most local merchants, it’s hard to deny that credit card processing may need some changes. And Swipely is ready to make them. The purpose behind the company, founder and CEO Angus Davis says,...
Industry News
Looking for an edge against its quick-serve rivals, Burger King is introducing healthier french fries, dubbed “Satisfries,” today at all of its 7,200 U.S. outlets. Satisfries contain 40 percent less fat and 30 percent fewer calories than traditional fries, and 25 percent less fat and 20 percent...
Quick serve restaurants can use public relations smarts to grab media attention.
Denise Lee Yohn: QSR’s Marketing Guru
Q: What does it take to get good publicity for my company? A: Just like every other marketing tactic, public relations has undergone significant changes in recent years. No longer can you simply send out a catchy media advisory and expect to get press coverage for your news. New social and mobile...
Read Full Story // read more about: Marketing, Promotions
Four in five customers would avoid a restaurant if the bathroom is dirty.
Outside Insights
As the quick-service market becomes more hypercompetitive, many brands are upgrading their brick and mortar facilities as a means of improving the consumer experience and differentiating themselves from the competition. Within the last three years, industry behemoths including McDonald’s, Wendy’s,...
Read Full Story // read more about: Design, Consumer Trends
Quick service restaurant giant Taco Bell innovates breakfast menu with biscuit taco.
Taco Bell Is At It Again
Brian Niccol is a man on a mission. In the nearly two years since Niccol was tabbed as Taco Bell’s president, and in the three months since he became chief executive, the Mexican-inspired quick-service restaurant chain has been an innovation engine for its parent company, Yum! Brands. Last year...
Quick service restaurant chains invest in new growth with new finance and franchise strategies.
A Finance Refresh
Like much of the rest of the economy, the 2008 economic meltdown brought a massive slow-down to the quick-service franchise industry. The combination of tightfisted money lenders and general economic uncertainty put franchise businesses in a near impossible position when it came to accessing...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...
Quick service and fast casual brands adapt to menu labeling regulations.
Putting It All Out There
Consumers looking over menuboards at their favorite quick-serve restaurants are going to notice some changes in 2015, as the calorie-labeling mandate that was created in 2010 as part of the Patient Protection and Affordable Care Act was finalized by the U.S. Food and Drug Administration (FDA) in...
Quick service brands add sustainable seafood items to fight ocean climate change.
Sea Change
Though U.S. consumption is well below other proteins today, seafood will likely be an increasingly important part of the American diet in the years to come. The country’s population is predicted to grow by 89 million between 2010 and 2050 to 401 million people. More people require more food—and...