Quick service restaurants online presence extends beyond just social media.
Denise Lee Yohn: QSR's Marketing Guru
Q: I'm thinking about updating my website soon. Anything I should know for that process? A: With social media and mobile being so prominent in the marketing landscape these days, many people have stopped tending to their websites. But your website can continue to play a critical role in your...
Fast food brands use mobile ordering apps to build customer loyalty.
Outside Insights
Mobile payments are a hot topic within the fast-casual restaurant industry. We’ve seen Starbucks find success with mobile payments. We hear Chipotle is ready to invest $10 million in improving its current tech to allow for mobile payments. Still, there is a lot of doubt and uncertainty. Are my...
Industry News
As ballparks across the nation geared up for the start of the 2014 season, the folks at foodservice corporation Aramark debuted a slue of new menu items in the nine Major League Baseball (MLB) stadiums it serves. As in any restaurant operation, menu innovation at sports stadiums is born from...
Millennial quick service business leaders change restaurant industry for better.
Competition
These days in the quick-service and fast-casual restaurant industries, the Millennial reigns supreme. The coveted demographic, approximately 20–35 in age and roughly 80 million members strong in the U.S., is the all-important target whose liberal tastes and propensity for all things digital and...
Food trucks evolve quick service restaurant industry with innovative trends.
Special Report
When QSR last checked in with Coolhaus as part of “America’s Top 20 Food Trucks,” in February 2011, business partners Natasha Case and Freya Estreller had just launched their second food truck, adding a roving kitchen in Austin, Texas, to their existing mobile unit in Los Angeles. In the three...
Quick service brands grow in airports to server millions of traveling customers.
Consumer Trends
An airport location offers quick serves domestic and international brand exposure, sound growth opportunities, and increased profits. But, like many other nontraditional venues, airports require restaurants to wrangle space restrictions, difficult logistics, and menu limitations. “You really have...
Quick service restaurant brands hire chefs to develop new innovative menus.
Web Exclusive
In an attempt to elevate their menu offerings, some quick-serve chains are teaming with professional chefs to revamp and upscale their food and beverage products. Atlanta-based Great Wraps; Greensboro, North Carolina–based Biscuitville; and Emeryville, California–based Peet’s Coffee & Tea are...
Quick service restaurants use long communal tables to create cozy atmosphere.
Consumer Trends
A new trend in seating design among fast-casual restaurants is creating a more relational meal experience for diners. Brands are starting to follow in the footsteps of full-serve restaurants that feature communal tables where customers can enjoy meals alongside others they may not know. “In fast...
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
Start up technology entrepreneurs use disruption method to change restaurant industry.
It was another late night last fall at the LivingSocial office in Washington, D.C., and Alan Clifford and Ian Costello were hungry.
Crises like inappropriate employee behavior could hurt a brand in the long run.
Ask any quick-serve operator who’s been through a crisis. He will be able to tell you the exact date, time, and day of the week the fate of his concept came under attack.
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands celebrate important anniversaries with promotions and new campaigns.
75: KFC’s Original RecipeColonel Harland Sanders may have opened his original restaurant, Sanders Court & Café, in 1930, and the Kentucky Fried Chicken franchise may have formally launched in 1952.