Quick service restaurants online presence extends beyond just social media.
Denise Lee Yohn: QSR's Marketing Guru
Q: I'm thinking about updating my website soon. Anything I should know for that process? A: With social media and mobile being so prominent in the marketing landscape these days, many people have stopped tending to their websites. But your website can continue to play a critical role in your...
Fast food brands use mobile ordering apps to build customer loyalty.
Outside Insights
Mobile payments are a hot topic within the fast-casual restaurant industry. We’ve seen Starbucks find success with mobile payments. We hear Chipotle is ready to invest $10 million in improving its current tech to allow for mobile payments. Still, there is a lot of doubt and uncertainty. Are my...
Industry News
As ballparks across the nation geared up for the start of the 2014 season, the folks at foodservice corporation Aramark debuted a slue of new menu items in the nine Major League Baseball (MLB) stadiums it serves. As in any restaurant operation, menu innovation at sports stadiums is born from...
Millennial quick service business leaders change restaurant industry for better.
Competition
These days in the quick-service and fast-casual restaurant industries, the Millennial reigns supreme. The coveted demographic, approximately 20–35 in age and roughly 80 million members strong in the U.S., is the all-important target whose liberal tastes and propensity for all things digital and...
Food trucks evolve quick service restaurant industry with innovative trends.
Special Report
When QSR last checked in with Coolhaus as part of “America’s Top 20 Food Trucks,” in February 2011, business partners Natasha Case and Freya Estreller had just launched their second food truck, adding a roving kitchen in Austin, Texas, to their existing mobile unit in Los Angeles. In the three...
Quick service brands grow in airports to server millions of traveling customers.
Consumer Trends
An airport location offers quick serves domestic and international brand exposure, sound growth opportunities, and increased profits. But, like many other nontraditional venues, airports require restaurants to wrangle space restrictions, difficult logistics, and menu limitations. “You really have...
Quick service restaurant brands hire chefs to develop new innovative menus.
Web Exclusive
In an attempt to elevate their menu offerings, some quick-serve chains are teaming with professional chefs to revamp and upscale their food and beverage products. Atlanta-based Great Wraps; Greensboro, North Carolina–based Biscuitville; and Emeryville, California–based Peet’s Coffee & Tea are...
Quick service restaurants use long communal tables to create cozy atmosphere.
Consumer Trends
A new trend in seating design among fast-casual restaurants is creating a more relational meal experience for diners. Brands are starting to follow in the footsteps of full-serve restaurants that feature communal tables where customers can enjoy meals alongside others they may not know. “In fast...
Progressive DC QSR pizza chain designs unique restaurants and menu items.
Creativity runs wild at &pizza, and it starts with the name; the ampersand is trademarked and the brand is pronounced “and pizza.” In the stores, the creativity extends to the pizza—and then some.&pizza cofounder Michael Lastoria says he has a passion for building up new id
Quick service restaurant operators look to grow through equity and technology.
It continues to be hot times for restaurants across the U.S. According to the National Restaurant Association’s (NRA) 2015 Industry Forecast, the restaurant industry is booming; industry sales are expected to hit a record high.
Quick service restaurant operators use high tech products to improve customer experience.
Staying on trend, particularly when it comes to technology, is a delicate balancing act for Back Yard Burgers. CEO David McDougall says there’s no question that the entire restaurant industry is moving away from cash and credit and toward mobile payment and ordering methods.
QSR brands partner with equity firms to finance restaurant unit growth.
Equity relationships are intended to be mutually beneficial, with the brands and their private equity (PE) partners both contributing—and both reaping the rewards. But brands may not know what to expect from the partnership as it matures.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.