Ethnic and pizza restaurants offer customizable menus to quick serve customers.
Menu Innovations
Although most restaurants will change ingredients in an entrée to meet a guest’s request, a growing number of pizza and ethnic eateries are letting diners build their own menu items from scratch. “It’s a system that delicatessens and street-food vendors worldwide have used for years. For many...
Dessert quick serve brand Sub Zero makes ice cream in front of customer.
Emerging Concepts
Sub Zero Ice Cream serves up theater, science, and frozen desserts, bowl by individual bowl. Each Sub Zero customer selects one of six bases, which include higher-fat premium, custard, or classic, as well as healthier options: low-fat, yogurt, or lactose-free rice and soymilk. Next, the customer...
Taco Bell sponsored a film focused on popular rock band Passion Pit.
Industry News
Today’s young adults and teenagers—Millennials and Gen Z—are a coveted consumer demographic in quick service and are driving industry trends. Reaching these consumers, however, is an evolving process, especially since some experts believe traditional media and Facebook use are on the decline among...
Moe's Southwest Grill uses network of mom blogs to build family customers.
Women in Foodservice
Legions of moms are blogging—4 million of them in the U.S. alone, says Wendy Hirschhorn, CEO of New York City–based Wendy’s Bloggers, an organization that connects marketers with bloggers. But even though these bloggers wield significant influence with other moms, quick serves have not yet used the...
Quick serve brands are using social video tools like Vine to build business.
Social Media
Imagine a marketing campaign that’s created in five days and launched with minimal cost, a campaign that generates buzz and leads to an increase in sales. Too good to be true? Not at all; it’s marketing on Vine. A&W Restaurants launched its Mini Polar Swirls in April through Vine, a social...
Industry News
According to www.colgate.com, it has been estimated that 9–15 percent of Americans avoid seeing the dentist because of anxiety and fear. That's about 30–40 million people. Local Maitland, Florida, resident, Linda Vail, is one of these people. A bad experience at a dentist office as a kid was the...
American food like salads, wraps, and burgers are a fit for customizeable brands
Menu Innovations
When it comes to all-American food like salads, sandwiches, and burgers, we all have our own version of perfect. Assembly-line quick-service concepts are making sure customers have the ability to create that perfect menu item. By offering an array of fresh, quality ingredients—from conventional to...
Detroit based Checkers franchisee build community with quick serve restaurant.
Franchising
Nicole Wilski, formerly a financial adviser for her family’s florist business, is now building a successful collection of Checkers units across the Detroit market. Wilski took her business administration education to the quick-serve restaurant world in 2009 and has since opened six Checkers in the...
More Wall Street investors look to buy stock in fast casual and quick service concepts.
The Push for Public
When fast-casual chain Zoës Kitchen Inc. debuted on the New York Stock Exchange last April, the Plano, Texas–based Mediterranean-style eatery recorded its initial public offering at $87.5 million. Satisfying an investor appetite for investments within the trendy fast-casual space, Zoës’ strong...
The One-Stop Shop
Convenience stores are increasingly taking a larger slice out of the quick-serve pie with fresh food offerings. It’s become such a lucrative business for C-stores that Sheetz, the Pennsylvania-based C-store chain that this week opened its 500th location, is planning stores designed more as fast...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...
Quick service brands create executive succession strategies to ease transition.
Navigating Corporate Succession
The chief executive officer is often the face of a brand. And when the time comes for a new leader to assume the role, experts say, an efficient succession plan can help establish a smooth transition and reassure employees that all is well with the brand. In its first-ever succession, Elevation...