Restaurant operators can promote their brand using restaurant review websites.
Denise Lee Yohn: QSR’s Marketing Guru
Q: What's the right way to handle a negative online review? A: If you're like most restaurateurs, you're a perfectionist. So a negative review on Yelp or Trip Advisor can really sting. A particularly harsh comment can even prompt you to experience some of the stages of grief: denial, anger,...
Industry News
Chick-fil-A isn’t one to back down from a challenge—even one that’s self-imposed. That’s why, despite the fact that customers weren’t complaining about current salad offerings, the chicken chain decided to scrap its salad lineup in favor of three brand new options. “Salads are a product where...
Industry News
Baltimore Ravens Quarterback, Super Bowl MVP, and famous No. 5 Joe Flacco served up DQ $5 Buck Lunches to surprised fans at a Dairy Queen in Rosedale, Maryland, on Friday and joined Dairy Queen in presenting a donation to the Matthew J. Cheswick Memorial Fund. Cheswick, a student at Glenelg High...
Industry News
Wisconsin Milk Marketing Board (WMMB) recently recognized 12 Johnson & Wales University culinary students for their outstanding recipes incorporating Wisconsin Cheese. The contest, presented in conjunction with Johnson & Wales, challenged postsecondary culinary students to create a unique...
Industry News
For the first time, QSR had the honor of attending the Women’s Foodservice Forum’s Annual Leadership Development Conference, held this year on April 14–17 in Orlando, Florida. Filled with amazing speakers, attendees, and leaders from across the foodservice industry—including quick-serve executives...
Industry News
Pizza Patrón awarded Jason LeVecke, Margaret LeVecke, Carl LeVecke, and David Padilla of Pizza Revolución LLC the Patrón of the Year award at its 2013 National Franchise Convention. The brand held the convention in the Hilton Anatole Hotel, Dallas, March 24 - 26. Other prestigious awards were...
Health
Dr. Ruth Kava isn’t concerned with the hype or hyperbole, emotion or ideology. She’s after one result: scientific accuracy. A senior nutrition fellow with the American Council on Science and Health (ACSH), a New York–based organization that highlights peer-reviewed science to encourage more...
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McAlisters Deli franchisee says casual dining experience helps in quick service.
Franchising
David Blackburn has been in the foodservice business his entire adult life. Since 1979, the McAlister’s Deli franchisee has cataloged more than 25 years of experience in the casual-dining sector, spending 16 of those as regional vice president of operations at O’Charley’s. Blackburn now owns and...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Quick service restaurant franchisees help franchisor by building new computer software.
Helping Out the Boss
Every franchisee has the opportunity to bring specialized business savvy to its quick-service units, but it’s rare that a single operator affects the entire system. That’s exactly what Pennsylvania-based Colleen and Bret Wagner did when they introduced their proprietary software system to the...
Coffee Concepts Can Target Lunch Guests with Demographic Data
First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice. Although Dunkin’ has been after the coffee-drinking market that makes up...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Fresh Bread
Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...