Creating a dress code is a tricky but necessary step many brands must take.
Outside Insights
While there is no legal requirement that an employer adopt a dress or appearance policy, many restaurant and hospitality employers are looking to create a certain image. Let’s face it, customer service and appearance are what restaurant brands sell (in addition to good food). Restaurant employers...
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New York City barbecue chain Dallas BBQ succeeds even with low prices.
Consumer Trends
Dallas BBQ, a chain known for serving low-price, high-quality barbecue in 10 New York City locations, has managed to do what many brands can only dream of: operate on budget-friendly prices in an expensive area. Stuart Wetanson, a fourth-generation manager for the brand, says Dallas BBQ’s high...
Fast food drive thrus are slowing down as consumers demand premium menus.
Industry News
Since the advent of the modern quick-service drive thru—some would say in the early 1970s, though the idea of a pick-up window has been around for much longer—operators have tinkered with the nuts and bolts to create a drive thru that is as fast, efficient, and pleasant as possible. Innovations...
More fast food brands, including Moe's, are using sustainable proteins on menus.
Sustainability
Sustainable practices are all the rage across the restaurant industry these days. The expansive show floors at the National Restaurant Association’s annual trade show in May confirmed that the momentum behind these initiatives isn’t waning. From tableware and takeout containers to faucets, lighting...
b.good offers fresh, natural burgers in a fast-casual environment.
Emerging Concepts
Friends since sixth grade, Anthony Ackil and Jon Olinto talked about starting a business together for years. They could only agree on one idea, however, and that was “making fast food real.” Ackil and Olinto trace their appreciation of “real food” to being fed after school by Ackil’s Uncle Faris,...
Millennial trends give quick serve restaurants marketing opportunity.
Industry News
“Young people today have been marketed to since they were newborns, because cartoons are made to sell cereal. So as a consequence, they have the most sophisticated bulls*** detectors of all time. ... If something is created in a boardroom, if something is created by consensus, if something is...
Industry News
Caribou Coffee announced that it will continue its support of those impacted by breast cancer through its 18th annual Caribou Coffee Amy's Blend program. A tribute to Caribou's original roastmaster, Amy Erickson, who lost her battle with breast cancer in 1995, the company hopes to address the...
Auntie Anne's latest mobile marketing campaign helped engage loyal customers.
Social Media
As mobile campaigns go, Auntie Anne’s latest really hit the sweet spot. To promote its new Honey Whole Grain Pretzel, the snack chain created a contest that helped the brand draw more than 200,000 registrants—far exceeding its 100,000 goal. Auntie Anne’s engaged customers through a virtual pretzel-...