Restaurant operators should instill a marketing message throughout their stores.
Denise Lee Yohn: QSR’s Marketing Guru
Q: I've got a solid logo and look for my business, an ad campaign that works pretty reliably, and a good following on Facebook. What can I do to take my brand to the next level? A: Try this: Imagine your brand as a source of light. In an ideal world, the light of your brand would shine brightly and...
Industry News
This past fall (August 30-December 31, 2012), Dole challenged schools nationwide to create videos that promote healthy eating and incorporate fruit consumption in a school foodservice setting. Packaged Foods LLC is pleased to announce the grand prize winner of this 2nd annual DOLE Fruit Flash Mob...
Corner Bakery's new menu items use fresh ingredients to offer premium quality.
Industry News
In a push to distinguish itself from growing competition in the fast-casual bakery-café space, Corner Bakery Café is doubling down on menu innovation. The 22-year-old, Dallas-based chain recently leveraged its high-quality kitchen equipment and capabilities, as well as more than 40 fresh fruits and...
Industry News
Frozen-yogurt chain TCBY may be the category leader—ahead of brands like Pinkberry, Red Mango, and Menchie’s with nearly 18 percent market share, according to an October 2012 report from IBISWorld—but it refuses to get too comfortable in its place out front. In fact, following several major moves...
Industry News
New research from the National Restaurant Association (NRA) shows that more than one-quarter of American adults will celebrate Mother’s Day by dining out, and nearly one in 10 will rely on restaurant takeout or delivery for their special Mother’s Day meal. Overall, the NRA projects that 80 million...
Industry News
Qdoba Mexican Grill kicks off summer early with the return of its popular, limited-time Mango Salad. The Mango Salad will be available in all restaurants starting May 6, while supplies last. Qdoba’s Mango Salad features mango salsa, which is packed with a combination of mangos, cucumbers, and red...
Low calorie menu options boost quick service restaurant sales.
Health
The lower the calorie counts in restaurant menu items, the better for business, according to recent research by public policy research organization Hudson Institute. The report analyzed 21 of the nation’s largest restaurant chains, including quick-service brands like McDonald’s, Wendy’s, and Burger...
Tasti D Lite chair Jim Amos mentors young leaders to protect future of brand.
Executive Insights
Early on in his career, Jim Amos, chairman and former CEO of Tasti D-Lite, would make it his mission to track down his mentor, a business leader who hated flying so much that he would drive his personal coach around the country to various meetings and engagements. “I would call his secretary and...
Food service operators open mobile carts and trucks to serve menu at events.
Taking This Show on the Road
Forget the rock-hard pretzels and suspicious-looking hot dogs that cart vendors were once known for. Nowadays, the mobile foodservice space is populated by specialty coffee concepts, gourmet popcorn carts, and Korean barbecue on wheels. And business is booming for these operators as they look to...
The Lighter Side
Offering healthier dining options is essential in today’s competitive marketplace, even for a brand built on indulgence. Sometimes, though, it takes clever marketing to draw consumers’ attention to these better-for-you items. CKE sister brands Hardee’s and Carl’s Jr. did just that with the June...
Fast food brands jump on board pumpking flavor trend with innovative menu items.
Beyond Pumpkin
Pumpkin has long reigned as king of the fall, but this year, limited-service brands are not just adding a pumpkin pastry and calling it a season. Instead, several quick-service and fast-casual concepts introduced non-pumpkin products and innovative spins on the pumpkin flavor, while also launching...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...