Freshii founder Matthew Corrin supporting upstart companies with incubator.
Industry News
Healthy fast-casual concept Freshii has expanded rapidly since Matthew Corrin founded the company in 2005. Now Corrin hopes to fuel the growth of likeminded food entrepreneurs by launching a business accelerator, the Fresh Startups program, in partnership with consulting company Kinetic Café. “...
Industry News
Fazoli’s launches its second-annual breast cancer awareness fundraiser on September 30, 2013. At the same time, it begins a five-entrée limited-time offer dubbed the “Fab Five.” During October, Breast Cancer Awareness Month, each sale of Pink Lemon Ice for $1.99 will generate a donation to the...
Industry News
When even a payment-processing company admits that the idea of payment processing is a pain in the side of most local merchants, it’s hard to deny that credit card processing may need some changes. And Swipely is ready to make them. The purpose behind the company, founder and CEO Angus Davis says,...
Industry News
Looking for an edge against its quick-serve rivals, Burger King is introducing healthier french fries, dubbed “Satisfries,” today at all of its 7,200 U.S. outlets. Satisfries contain 40 percent less fat and 30 percent fewer calories than traditional fries, and 25 percent less fat and 20 percent...
Quick serve restaurants can use public relations smarts to grab media attention.
Denise Lee Yohn: QSR's Marketing Guru
Q: What does it take to get good publicity for my company? A: Just like every other marketing tactic, public relations has undergone significant changes in recent years. No longer can you simply send out a catchy media advisory and expect to get press coverage for your news. New social and mobile...
Four in five customers would avoid a restaurant if the bathroom is dirty.
Outside Insights
As the quick-service market becomes more hypercompetitive, many brands are upgrading their brick and mortar facilities as a means of improving the consumer experience and differentiating themselves from the competition. Within the last three years, industry behemoths including McDonald’s, Wendy’s,...
Blaze Pizza has 150 units in the pipeline.
Competition
All Rick and Elise Wetzel wanted was to have some pizza for lunch. It was a mid-2011 weekday, and the Wetzel’s Pretzels founders were enjoying their 17th year in the pretzel business, a year in which their concept would enjoy roughly $65 million in sales at 192 locations, according to Technomic...
Viral video campaigns like Smithfield's build marketing campaigns online.
Social Media
At Arby’s, it was “legendary detective” Bo Dietl delivering a meat slicer to a competitor’s drive-thru window, reminding viewers and Arby’s fans that many competitors don’t slice on site. At Quiznos, it was a look-alike of famed gymnastics coach Béla Károlyi rating its Chicken Bacon Dipper sandwich...