Operators looking to grow in new markets must focus on local marketing.
Denise Lee Yohn: QSR’s Marketing Guru
Q: You've got a popular concept with a few locations in one market, and you're looking to expand into a new market. What's the best way to do so? A: Expanding into a new market can be both risky and rewarding, but there are a few ways you can increase your odds of success. You first need to decide...
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Seattle’s Best Coffee franchisee says growing in a hotel requires flexibility.
Franchising
January marked Rick Glitchen’s 20th year in the coffee business. Previously a lawyer, Glitchen started off in the quick-service industry with his brother, opening his own street-side café location in 1993. The duo ran their own units for more than two years before signing on with Seattle’s Best...
Industry News
Pita Pit was doing NCAA bracket-style competitions before they were even popular—this year, that is. In November, the healthy pita chain kicked off the Battle of the Pita Pits contest, which pitted fans across the nation against one another for a chance to win free pitas by showing loyalty to their...
Industry News
Atlanta-based Concessions International (CI), a leading foodservice concessionaire with operations in airports across the United States,announced the promotion of LeMonica Hakeem to vice president of business development. Hakeem has worked in a variety of roles within CI and sister company HJ...
Industry News
McDonald's is adding a new chicken offering to its menu, the new Premium McWrap, which will roll out to restaurants nationwide. The new tortilla-wrapped entree features fresh vegetables, grilled or crispy chicken breast, and signature sauces like seasoned rice vinegar, sweet chili, or creamy garlic...
Buzz words like fresh, natural, sustainable, and local are popular in ads today.
Promotions
In the last several years, as consumers have become savvier and more educated about the food they eat, words like fresh, local, and artisanal have become the norm in the foodservice industry. But with many companies throwing these terms around seemingly at will to try to differentiate their brand...
Alan Philips: Trends to Watch
There is gold in them fruits. Once upon a time long ago, in 1996, Doug Green happened upon a storefront in New York’s East Village. He was young, passionate, spiritual, and committed to his dreams of owning a super-high-quality juice bar. That year he opened Liquiteria and became the original “...
New study shows kids are increasingly interested in healthy food options.
Health
The spotlight on healthy eating is growing brighter, and now even the youngest eaters are taking notice. A recent study by children’s research firm KidSay and The Marketing Store Worldwide (TMSW) showed the majority of children ages 5–11 think they are healthy eaters, with more than 80 percent of...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
QSR has singled out quick service restaurants like Toppers Pizza as emerging concepts.
Where Are They Now?
Each month, QSR singles out the quick-service and fast-casual brands we think will make a splash in the industry. Sometimes we’re right, and sometimes we’re… well, not. So which Ones to Watch brands are still on fire, and which ones have had their growth hopes doused? Here’s a look back at 15 Ones...
QSR has singled out quick service restaurants like Toppers Pizza as emerging concepts.
Where Are They Now?
Each month, QSR singles out the quick-service and fast-casual brands we think will make a splash in the industry. Sometimes we’re right, and sometimes we’re… well, not. So which Ones to Watch brands are still on fire, and which ones have had their growth hopes doused? Here’s a look back at 15 Ones...
Quick service concepts like Rise in North Carolina are accepting bitcoin money.
Are Bitcoins Legit?
Despite controversies surrounding the virtual currency bitcoin, a growing number of quick-serve restaurants, bakeries, coffee shops, and bars are allowing their customers to pay for their food and beverages via the digital currency. Bitcoins are a currency that is transferred directly between buyer...
Quick service brand serves all vegan food to health conscious customers.
Ones To Watch: Native Foods Café
The owners of the vegan fast-casual concept Native Foods Café decided if they could make it in Chicago—home of cheesy deep-dish pizza and Vienna beef hot dogs—they could make it anywhere. Founded in Palm Springs, California, by a vegan chef in 1994, Native Foods Café grew into a four-store chain...
Auntie Anne’s invests in tomorrow’s talent.
Promise for the Future
Forget the age-old stereotype of teens being more interested in schlep than success. Auntie Anne’s corporate executives and franchise partners have seen first-hand that there is promising business potential in today’s high-school students. Fifty teens at the brand’s Leaders & Entrepreneurs...
Modern restaurants capitalize on traditional approaches.
Old School Meets New
Call it a reflection of consumers’ growing desire for local fare or their increasing demand for cleaner food with minimal processing and fewer ingredients. But one thing is for sure in foodservice today: What’s old is most decidedly new again. Both brands and customers are returning to an old-...
Getting a Head Start
This year has been projected as a growth year for the restaurant industry, creating opportunities for entrepreneurs who dream of opening their own restaurant. Forty-seven percent of Americans’ food dollars are spent dining away from home, and restaurant sales are expected to hit a record high this...
Quick service brands leverage franchise system for strategic growth.
The Franchise Formula
For upstart quick-service restaurants considering the move to franchising, the path can precipitate a major shift in business model and operations. Beyond the economic investment in franchising, experts say, operators must ensure their brand will consistently deliver quality across all locations. “...