Quick serve restaurants can use public relations smarts to grab media attention.
Denise Lee Yohn: QSR's Marketing Guru
Q: What does it take to get good publicity for my company? A: Just like every other marketing tactic, public relations has undergone significant changes in recent years. No longer can you simply send out a catchy media advisory and expect to get press coverage for your news. New social and mobile...
Four in five customers would avoid a restaurant if the bathroom is dirty.
Outside Insights
As the quick-service market becomes more hypercompetitive, many brands are upgrading their brick and mortar facilities as a means of improving the consumer experience and differentiating themselves from the competition. Within the last three years, industry behemoths including McDonald’s, Wendy’s,...
Blaze Pizza has 150 units in the pipeline.
Competition
All Rick and Elise Wetzel wanted was to have some pizza for lunch. It was a mid-2011 weekday, and the Wetzel’s Pretzels founders were enjoying their 17th year in the pretzel business, a year in which their concept would enjoy roughly $65 million in sales at 192 locations, according to Technomic...
Viral video campaigns like Smithfield's build marketing campaigns online.
Social Media
At Arby’s, it was “legendary detective” Bo Dietl delivering a meat slicer to a competitor’s drive-thru window, reminding viewers and Arby’s fans that many competitors don’t slice on site. At Quiznos, it was a look-alike of famed gymnastics coach Béla Károlyi rating its Chicken Bacon Dipper sandwich...
Subway's new payment processing program saves franchisees millions of dollars.
Consumer Trends
Many brands are happy to leave credit-card processing to the pros, but sandwich chain Subway is going against the grain. The brand’s Independent Purchasing Cooperative (ipc), its purchase and supply chain management arm, recently brought all payment processing in house. The new system processes two...
Industry News
Thirty-five years ago, Taco Cabana opened its first restaurant in Midtown San Antonio. Soon, that original location will be the center of attention as Taco Cabana celebrates 35 years as the “Original Mexican Patio Café” and the grand re-opening of its newly remodeled first location.   To...
Zaxby's new Cobb Zalad offers premium fast casual menu item for a higher cost.
Industry News
The fast-casual category has been the fastest-growing restaurant segment over the past two years, according to market research firm Technomic, as operators in the category continue to effectively balance higher-quality, convenient foods with a more upscale environment. This success has come even as...
Industry News
Take-and-bake pizza chain Papa Murphy’s is on the search for a way to create a stronger brand image, and it’s doing just that with its new CREATE store design. The new restaurant model puts a spotlight on both personalization and transparency—literally—with an open kitchen layout that lets guests...