Quick serve operators must strategic plan how to market their brand online.
Social Media
In February, Taco Bell made the long-awaited announcement that it would soon launch the Cool Ranch Doritos Locos Taco, a follow-up to 2012’s fanfare-inducing and record-shattering Doritos Locos Taco. But it didn’t break the news through a press release or company statement. Instead, its nearly 10...
Capriotti's reduces the use of paper in the office to save time and money.
Sustainability
Talk of an all-digital future where paper is nothing but a distant memory has been around for decades. But thanks to the rise of cloud applications and devices that keep everyone constantly connected, the dream of a paperless office is now becoming a 21st century reality—a reality that can work...
Pollo Tropical and Taco Cabana grew sales after splitting from parent company.
Growth
Sometimes, parting ways can be advantageous. In May 2012, Fiesta Restaurant Group, owner of fast-casual brands Pollo Tropical and Taco Cabana, split from Carrols Restaurant Group, the nation’s largest Burger King franchisee. Fortunately, there were no hard feelings. “Originally, the idea was that...
Industry News
Frozen yogurt and ice cream may be the stars at America’s biggest dessert shops, but Max Brenner Chocolate Bar leaders hope the nation’s unwavering love for chocolate will fuel the brand’s success. The New York­–based concept, which will open its latest U.S. restaurant in Bethesda, Maryland, at the...
Burger King used a geo location marketing campaign with its french fries launch.
Industry News
Quick-service operators increasingly have the ability to target their customers right where they are. The industry’s use of mobile marketing has grown exponentially over the last two years, and marketers are projected to spend $1.2 billion on mobile display advertising (not including smartphone...
A Wing Zone franchisee changed his cooking equipment to get better results.
Franchising
Army and Air Force foodservice provider The Exchange has been serving U.S. military families since 1895 with meals in cafeteria lines and snack bars. It wasn’t until 1985, however, that it first signed a license agreement with a name-brand food franchisee—at the time, Burger King. Today, The...
Italian gelateria Vivoli opened its first U.S. location in New York City.
Emerging Concepts
Travel guide Frommer’s calls gelato a “Florentine institution” and “a craft taken seriously by all.” It also labels Vivoli as “the city’s institution.” Now, after more than eight decades serving its homemade gelato in Florence, Italy, Vivoli has finally hopped the Atlantic and set up stateside. The...
Industry News
Salsarita’s, the national franchisor of Fresh Mexican Cantinas, will be launching two new menu items in June: the Mexican Chop Salad and handmade Sol Lemonade. The Mexican Chop Salad is a limited-time offer featuring summer flavors that create a seasonal twist on a traditional dish. Beginning with...
Ideas and insights from 17 years of top quick service industry publication QSR magazine.
200 Ideas for 200 Issues
The quick-service restaurant industry is always changing, and for 17 years and 200 issues, QSR has been there to write it into the history books. As the leading source of news and information for the industry, we’ve watched trends come and go, brands rise to prominence while others fade away, and...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service restaurant icon KFC is improving menu options while focusing on consistency.
All Access: KFC
Images of the late Col. Harlan Sanders are everywhere as you walk through the Louisville, Kentucky, headquarters of KFC and its parent, Yum! Brands. Not only are there plenty of photos and videos of the company founder and creator of the world’s most popular fried chicken recipe, but there are also...
Quick service brands make impact on restaurant industry with big news events.
2014’s Top 9 Stories
It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing...
Quick service brands innovate soda beverage menus to differentiate product mix.
Putting Some Pop in Soda
Soda sales aren’t exactly bubbling at restaurants these days. In fact, they’ve been declining for years. Despite that, there’s fizz remaining in carbonated beverages as operators look toward craft sodas, new technology, homemade beverages, and creative concoctions to put effervescence into their...
The top quick service restaurant brands from year 2014 served new menu items, technology, innovation.
2014’s Top Brand Stories
It’s that time of year. Time to look back and reflect upon the brand developments in quick service from the past year—from the surprising to the exciting and the defining—that seemed most important. Innovation and growth are a couple of the common themes among the top fast-food brand stories of...