Consumer Trends
Though not new, secret and hidden menus have taken hold in recent years as social media–savvy diners share off-the-menu experiences with potentially viral audiences. And today, more quick-service brands are finding that a secret menu can offer guests a fun and unique experience worth coming back...
Outside Insights
The old adage “squeezing blood out of a turnip” may best describe how many marketers today feel when it comes to finding new ways to stretch their marketing budget dollars. Whether they slashed advertising media buys, reduced the number of new collateral materials, or scaled back on product...
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Tips for food truck insurance
Outside Insights
There’s a food truck for every type of cuisine nowadays. Mobile eateries’ sudden rise in popularity has taken the country by storm, and just like other businesses, the trucks need to be insured, whether they’re operators’ main business or secondary source of income. From 2011 to 2012, Progressive...
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Industry News
When nearly four in five servings of fried chicken in the U.S. are served “off the bone” – strips, bites, and filets – what’s the most famous fried chicken restaurant in the world to do? For KFC, the answer was simple: Get rid of the bones. KFC is introducing Original Recipe Boneless – boneless,...
Industry News
Seattle’s Best Coffee, a division of Starbucks Corporation, partnered with food manufacturer Inventure Foods Inc. to launch a first for the coffee industry: a blend-at-home frozen coffee beverage line. “The blended marketplace is huge and growing; it’s a $4.3 billion category,” says Jennifer...
Industry News
Barberitos rolls out its warm-weather menu item: mango salsa. The sweet salsa made its debut last year and was a hit. It is commonly paired with the jerk tilapia available on Fridays, as well as Barberitos chicken. Mango salsa will be available throughout the summer at all Barberitos locations....
Mad Greens CEO Marley Hodgson is committed to sourcing local ingredients.
Menu Innovations
Given the option to serve products that are considered fresh, high quality, and superior in taste—products that consumers crave and feel a connection to—operators generally don’t have to think twice. That’s why many limited-service brands are jumping on board with the local-foods trend, opting to...
Muscle Maker Grill franchise is using healthy food in a fast casual setting to g
Emerging Concepts
Rod Silva, founder of Muscle Maker Grill, says making America healthier requires diners increasing the number of healthy choices they make each day. And Muscle Maker Grill is helping them do just that. In fact, it’s difficult to make an unhealthy choice at a Muscle Maker Grill restaurant. There are...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Fast food brands like Auntie Annes redesign store interior to draw new consumers.
Closed for Renovation
Restaurant redesigns and renovations are a big undertaking for quick-serve brands and often involve a certain level of risk. But renovations are also increasingly appealing for operators looking to improve their store design and environment and the financial benefits that might come with it....
Quick service restaurant Bojangles serves indulgent Southern food like chicken biscuits.
It’s Bo Time
Charlotte, North Carolina–based Bojangles’ may fall into the chicken quick-service category, but as any executive, operator, employee, or loyal fan will tell you, it’s all about the biscuit. And for good reason: The item is included or featured in nearly 80 of the brand’s menu items, a fact that...
Fresh Bread
Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Fast Track to Fresh
Capitalizing on consumer demand for healthy options, Jamba Juice accelerated the rollout of its new fresh-squeezed juicing platform, completing the nationwide expansion by June 2, several months ahead of schedule. To ensure optimal freshness, Jamba Juice enhanced its supply chain to minimize food...
5 Advantages with Cloud Accounting
Quick-serve restaurant owners are some of the busiest people you may ever know. In addition to sales, food quality, staffing, safety, regulations, marketing, staying ahead of the competition, and inventory management, quick-serve restaurant owners have to keep track of financial performance,...