Quick serve Long John Silver's serves lobster bite option as special Lent offer.
Web Exclusive
Recognizing the potential sales lift that seafood items produce during the Lenten season, many quick-serve chains are once again launching fish-based LTOs in preparation of Lent, which starts March 5. And with more pressure to stand out from an increasingly competitive field, many brands are...
Industry News
Taco Bell fans will soon have the chance to rise and “live más” when the Mexican-inspired quick serve launches its breakfast menu nationally on March 27. “We want to win in all dayparts,” said Taco Bell president Brian Niccol in a teleconference on Monday, February 25. “We’re world famous for late...
Florida based fast casual Little Greek offers Mediterranean dishes like kebabs.
Emerging Concepts
When the paths of an Estonian immigrant, a small Greek restaurant, and a successful restaurateur looking for the next big idea in fast-casual dining crossed, the result was an upstart brand, Little Greek Restaurant, that now has plans to expand across the U.S. Sigrid Bratic emigrated from Estonia...
The Goodfood Truck in Orlando shops healthier fast food options around town.
Emerging Concepts
Considering how many food trucks have hit the streets across the U.S., Kim Baxter has plenty to brag about. Last summer, Baxter and her upstart Orlando-based food truck, Goodfood, bested food trucks from around the country and captured $5,000 as winner of the inaugural Progressive Insurance Flo’s...
Americans increasingly enjoy hot and spicy foods from fast food restaurants.
Menu Innovations
Some like it hot. And some like it even hotter. Fiery dishes are heating up limited-service menus as operators increasingly recognize consumers’ growing interest in spicy, hot entrées. A 2013 Consumer Flavor Trend Report by Chicago-based restaurant market research firm Technomic found that a...
Restaurant brands like Denny's use marketing position to build customer loyalty.
Denise Lee Yohn: QSR's Marketing Guru
Q: What is a "brand positioning," and do I need one for my restaurant? A: A brand positioning is a strategy statement that explains whom you are selling to, what your business scope is, and what you do to create value for your customers. A clear, definitive, and competitive brand positioning is...
Artisanal bread maker La Brea rebranded to expand vision for foodservice future.
Web Exclusive
La Brea Bakery rebranded itself for the first time in 25 years, updating its logo, packaging, and café to reflect its expanding vision while also doubling down on its commitment to supply fresh bread both to foodservice companies and consumers. La Brea, which was originally built to supply a single...
Industry News
When the economy soured, the quick-service industry was not exempt from repercussions, but many brands took the opportunity to go back to the drawing board to draft a survival strategy. At Philly Pretzel Factory, that survival strategy flourished into a partnership with big-box retailer Walmart,...
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands celebrate important anniversaries with promotions and new campaigns.
75: KFC’s Original RecipeColonel Harland Sanders may have opened his original restaurant, Sanders Court & Café, in 1930, and the Kentucky Fried Chicken franchise may have formally launched in 1952.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
Top chefs open new QSR concepts to expand restaurant business portfolio.
Chefs in fast food are nothing new. Culinary Institute of America grad Steve Ells opened the first Chipotle more than 20 years ago.
QSR brands partner with equity firms to finance restaurant unit growth.
Equity relationships are intended to be mutually beneficial, with the brands and their private equity (PE) partners both contributing—and both reaping the rewards. But brands may not know what to expect from the partnership as it matures.
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.