Restaurant operators should instill a marketing message throughout their stores.
Denise Lee Yohn: QSR’s Marketing Guru
Q: I've got a solid logo and look for my business, an ad campaign that works pretty reliably, and a good following on Facebook. What can I do to take my brand to the next level? A: Try this: Imagine your brand as a source of light. In an ideal world, the light of your brand would shine brightly and...
Industry News
This past fall (August 30-December 31, 2012), Dole challenged schools nationwide to create videos that promote healthy eating and incorporate fruit consumption in a school foodservice setting. Packaged Foods LLC is pleased to announce the grand prize winner of this 2nd annual DOLE Fruit Flash Mob...
Corner Bakery's new menu items use fresh ingredients to offer premium quality.
Industry News
In a push to distinguish itself from growing competition in the fast-casual bakery-café space, Corner Bakery Café is doubling down on menu innovation. The 22-year-old, Dallas-based chain recently leveraged its high-quality kitchen equipment and capabilities, as well as more than 40 fresh fruits and...
Industry News
Frozen-yogurt chain TCBY may be the category leader—ahead of brands like Pinkberry, Red Mango, and Menchie’s with nearly 18 percent market share, according to an October 2012 report from IBISWorld—but it refuses to get too comfortable in its place out front. In fact, following several major moves...
Industry News
New research from the National Restaurant Association (NRA) shows that more than one-quarter of American adults will celebrate Mother’s Day by dining out, and nearly one in 10 will rely on restaurant takeout or delivery for their special Mother’s Day meal. Overall, the NRA projects that 80 million...
Industry News
Qdoba Mexican Grill kicks off summer early with the return of its popular, limited-time Mango Salad. The Mango Salad will be available in all restaurants starting May 6, while supplies last. Qdoba’s Mango Salad features mango salsa, which is packed with a combination of mangos, cucumbers, and red...
Low calorie menu options boost quick service restaurant sales.
Health
The lower the calorie counts in restaurant menu items, the better for business, according to recent research by public policy research organization Hudson Institute. The report analyzed 21 of the nation’s largest restaurant chains, including quick-service brands like McDonald’s, Wendy’s, and Burger...
Tasti D Lite chair Jim Amos mentors young leaders to protect future of brand.
Executive Insights
Early on in his career, Jim Amos, chairman and former CEO of Tasti D-Lite, would make it his mission to track down his mentor, a business leader who hated flying so much that he would drive his personal coach around the country to various meetings and engagements. “I would call his secretary and...
Quick service brands can set menu prices based on food qualities.
The Cost of Outdated Pricing Strategies: Part 2
Editor’s Note: This is the second in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one. Welcome back, class. Last we left off, we were discussing the shortcomings of a cost-plus approach to menu pricing and teasing more sophisticated strategies...
Quick service restaurant brands add nutritious items like kale to improve menus.
The Health Paradox
It’s the conundrum befuddling limited-service restaurant operators the world over: How do you answer consumer demand for healthier menu items when so many customers are scared away by health-food claims? How do you help fight off the nation’s obesity epidemic when the entire business is designed...
Fast food beverage brand Smoothie King run by executive passionate for health.
Start to Finish: Wan Kim
When I started to look at this business, what I truly found beautiful was being able to bring my family every day. I am able to feed my children the very same products I strive to sell to the world. I love the foodservice business for that reason, but specifically Smoothie King for allowing me to...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service companies encourage workers to give back to community.
Team Players
Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....