Cupcakes became a trendy dessert option at fast food restaurants last year.
Menu Innovations
Baked desserts aren’t always at the forefront of customers’ dining decisions, but that doesn’t mean they need to be an afterthought. Cookies, cakes, pies, and other sweets have made their way onto menus of all types of limited-service restaurants, giving operators additional sales opportunities...
A Domino's franchisee experience as fast food employee prepared him to be boss.
Denise Lee Yohn: QSR's Marketing Guru
From passing out fliers to owning and operating 11 franchise units in the Chicago area, Reece Arroyave has done it all with Domino’s. Arroyave was just 12 years old when he started passing out fliers for the pizza brand outside a Chicago-area store. Today, his restaurants span across Chicago,...
Fast food brands should earn trust with customers to growt their business.
Story
We all have different types of friends. There is the friend you have fun with, the friend who is there when times are tough, and the friend you eat lunch with at work. These relationships can be categorized by the level of trust you have for each of them. You may talk about trivial things with the...
Burger King promoted its new Satisfries french fries with a big marketing.
Web Exclusive
Burger King has something big on its hands, and the brand isn’t letting it fly under the radar. Its newest product, Satisfries, is the first of its kind in the industry—healthier french fries with 40 percent less fat and 30 percent fewer calories than competitors’ fries. To tout the milestone, the...
Amit Kleinberger on Undercover Boss
Industry News
Amit Kleinberger got up close and personal with his employees—and the rest of America can, too. The CEO of the frozen yogurt concept Menchie’s is the most recent guest on Undercover Boss, and his episode airs on CBS on October 25. In the past, the Emmy Award–winning reality show has featured...
Industry News
Fall hunger-relief initiatives like September’s Hunger Action Month and last week’s World Food Day from the United Nations’ World Food Programme (WFP) have spurred quick serves into action to thwart the global hunger problem. Taco Bell raised a record $3 million through its World Hunger Relief...
Industry News
Jack in the Box is catering to a new group of nine-to-five consumers: those looking for good eats between 9 p.m. and 5 a.m. Munchie Meals, part of a larger company face lift introduced last month, are Jack’s first unique late-night menu items. The San Diego–based quick serve has a long history of...
A Raleigh Bruegger's Bagels uses unique design elements to fit development.
Consumer Trends
A Raleigh, North Carolina, Bruegger’s Bagels unit has raised the bar for what’s possible in the site-selection process. Opened in 2009 as part of the years-long redevelopment of Raleigh’s North Hills shopping and entertainment district, the standalone Bruegger’s is encircled by high-end boutiques,...