Outside Insights
The old adage “squeezing blood out of a turnip” may best describe how many marketers today feel when it comes to finding new ways to stretch their marketing budget dollars. Whether they slashed advertising media buys, reduced the number of new collateral materials, or scaled back on product...
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Tips for food truck insurance
Outside Insights
There’s a food truck for every type of cuisine nowadays. Mobile eateries’ sudden rise in popularity has taken the country by storm, and just like other businesses, the trucks need to be insured, whether they’re operators’ main business or secondary source of income. From 2011 to 2012, Progressive...
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Industry News
When nearly four in five servings of fried chicken in the U.S. are served “off the bone” – strips, bites, and filets – what’s the most famous fried chicken restaurant in the world to do? For KFC, the answer was simple: Get rid of the bones. KFC is introducing Original Recipe Boneless – boneless,...
Industry News
Seattle’s Best Coffee, a division of Starbucks Corporation, partnered with food manufacturer Inventure Foods Inc. to launch a first for the coffee industry: a blend-at-home frozen coffee beverage line. “The blended marketplace is huge and growing; it’s a $4.3 billion category,” says Jennifer...
Industry News
Barberitos rolls out its warm-weather menu item: mango salsa. The sweet salsa made its debut last year and was a hit. It is commonly paired with the jerk tilapia available on Fridays, as well as Barberitos chicken. Mango salsa will be available throughout the summer at all Barberitos locations....
Mad Greens CEO Marley Hodgson is committed to sourcing local ingredients.
Menu Innovations
Given the option to serve products that are considered fresh, high quality, and superior in taste—products that consumers crave and feel a connection to—operators generally don’t have to think twice. That’s why many limited-service brands are jumping on board with the local-foods trend, opting to...
Muscle Maker Grill franchise is using healthy food in a fast casual setting to g
Emerging Concepts
Rod Silva, founder of Muscle Maker Grill, says making America healthier requires diners increasing the number of healthy choices they make each day. And Muscle Maker Grill is helping them do just that. In fact, it’s difficult to make an unhealthy choice at a Muscle Maker Grill restaurant. There are...
Industry News
Honey Dew Donuts is no longer just a morning go-to for coffee and breakfast sandwiches. Now it’s also a lunch spot. The New England–based company is excited to announce its very first official lunch sandwich, Willow Tree Chicken Salad on a multi-grain croissant. Made to order, this hearty sandwich...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Quick service restaurant franchisees help franchisor by building new computer software.
Helping Out the Boss
Every franchisee has the opportunity to bring specialized business savvy to its quick-service units, but it’s rare that a single operator affects the entire system. That’s exactly what Pennsylvania-based Colleen and Bret Wagner did when they introduced their proprietary software system to the...
Fresh Bread
Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service...
Coffee Concepts Can Target Lunch Guests with Demographic Data
First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice. Although Dunkin’ has been after the coffee-drinking market that makes up...