Viral video campaigns like Smithfield's build marketing campaigns online.
Social Media
At Arby’s, it was “legendary detective” Bo Dietl delivering a meat slicer to a competitor’s drive-thru window, reminding viewers and Arby’s fans that many competitors don’t slice on site. At Quiznos, it was a look-alike of famed gymnastics coach Béla Károlyi rating its Chicken Bacon Dipper sandwich...
Subway's new payment processing program saves franchisees millions of dollars.
Consumer Trends
Many brands are happy to leave credit-card processing to the pros, but sandwich chain Subway is going against the grain. The brand’s Independent Purchasing Cooperative (ipc), its purchase and supply chain management arm, recently brought all payment processing in house. The new system processes two...
Industry News
Thirty-five years ago, Taco Cabana opened its first restaurant in Midtown San Antonio. Soon, that original location will be the center of attention as Taco Cabana celebrates 35 years as the “Original Mexican Patio Café” and the grand re-opening of its newly remodeled first location.   To...
Zaxby's new Cobb Zalad offers premium fast casual menu item for a higher cost.
Web Exclusive
The fast-casual category has been the fastest-growing restaurant segment over the past two years, according to market research firm Technomic, as operators in the category continue to effectively balance higher-quality, convenient foods with a more upscale environment. This success has come even as...
Industry News
Take-and-bake pizza chain Papa Murphy’s is on the search for a way to create a stronger brand image, and it’s doing just that with its new CREATE store design. The new restaurant model puts a spotlight on both personalization and transparency—literally—with an open kitchen layout that lets guests...
Your Pie franchisees build restaurant business by marketing healthy menu idea.
Denise Lee Yohn: QSR's Marketing Guru
After years of working in the furniture industry and spending time owning, operating, and eventually selling his stores, Paul Childers entered the quick-serve world in 2009 when a hot tip from a good friend turned Childers on to a new pizza concept called Your Pie. Today, Childers’s two franchised...
Managing daily cash flow and long-term finances is key to successful growth.
Outside Insights
In the quick-service industry, the path to success is straightforward: offering good-tasting, quality food prepared quickly in a clean and courteous environment. Companies that focus on the fundamentals of meeting these needs—hiring the right people, emphasizing teamwork, and meeting the evolving...
Industry News
Chipotle Mexican Grill launched “The Scarecrow,” an arcade-style adventure game for iPhone, iPad, and iPod touch, along with a companion animated short film of the same name. Both the game and the film depict a scarecrow’s journey to bring wholesome food back to the people by providing an...