Panera Bread markets company values in new promotional campaign.
Promotions
Panera Bread’s “Live Consciously, Eat Deliciously” platform, which launched in late February after nearly a year of testing and research, is a first for the brand. Rather than touting Panera’s products, it focuses on the concept’s philosophy. “We really wanted to talk more about why we exist as a...
Franchisee Paul Hironimus grew Wienerschnitzel business over decades.
Franchising
Paul Hironimus turned 80 years old in January. Like so many other franchisees, Hironimus, a Long Beach City College graduate, began his professional career outside the quick-service industry, serving as a draftsman in Los Angeles. Nine years after graduating, in the early ’60s, Hironimus took an...
The Boston Fire Department was treated to free meals at Firehouse Subs.
Industry News
As soon as he learned about the April 15th Boston bombings, Dave Tucci, the New England area representative for Firehouse Subs’ DMA, called the Firehouse franchisee closest to the bombings. Tucci was relieved to find out that all employees at Firehouse’s Copley Square location, just one mile away...
Industry News
For any brand—quick service or not—being a pioneer is often the ultimate dream. And this week, Dairy Queen is making this dream a reality as it becomes the first quick-service restaurant in the industry to offer light smoothies. The new product line comes as part of the national rollout of Orange...
Industry News
Bruster’s Real Ice Cream, ranked No. 10 out of 100 limited-service restaurants nationwide by premier consulting firm WD Partners, has introduced the first of three new spring flavors. Freshly made Chocolate Raspberry Cheesecake, with ribbons of raspberry sauce and creamy chocolate cheesecake ice...
Industry News
Nearly two years after a devastating F5 tornado ravaged Freddy’s, the restaurant is returning to Joplin, Missouri. The new, freestanding location is about one mile south of the former site. The official grand opening is Sunday, May 5, and the crew has been training for the past several days. “Going...
Read Full Story // read more about: Burgers, Freddy's, Growth
Industry News
Arby’s announced a new twist to the classic Roast Beef sandwich. For a limited time only, Arby’s is partnering with the iconic King’s Hawaiian brand to introduce two new sandwiches to its menu: Arby’s King’s Hawaiian Roast Beef sandwich, with one-third more freshly sliced roast beef, piled high on...
Read Full Story // read more about: Arby's
Industry News
In a new series of television commercials, Gold Star Chili, The Flavor of Cincinnati, enlisted the aid of neighborhood firefighters to introduce Cincinnati-style chili lovers to the chain’s hotter menu options: Firehouse cheese coneys and 3, 4, and 5-Ways.  In these 30-second TV spots, firefighters...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service companies encourage workers to give back to community.
Team Players
Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....
Fast food beverage brand Smoothie King run by executive passionate for health.
Start to Finish: Wan Kim
When I started to look at this business, what I truly found beautiful was being able to bring my family every day. I am able to feed my children the very same products I strive to sell to the world. I love the foodservice business for that reason, but specifically Smoothie King for allowing me to...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
The Lighter Side
Offering healthier dining options is essential in today’s competitive marketplace, even for a brand built on indulgence. Sometimes, though, it takes clever marketing to draw consumers’ attention to these better-for-you items. CKE sister brands Hardee’s and Carl’s Jr. did just that with the June...