Restaurant brands like Denny's use marketing position to build customer loyalty.
Denise Lee Yohn: QSR’s Marketing Guru
Q: What is a "brand positioning," and do I need one for my restaurant? A: A brand positioning is a strategy statement that explains whom you are selling to, what your business scope is, and what you do to create value for your customers. A clear, definitive, and competitive brand positioning is essential to developing a great...
Artisanal bread maker La Brea rebranded to expand vision for foodservice future.
Industry News
La Brea Bakery rebranded itself for the first time in 25 years, updating its logo, packaging, and café to reflect its expanding vision while also doubling down on its commitment to supply fresh bread both to foodservice companies and consumers. La Brea, which was originally built to supply a single restaurant and is now the largest...
Industry News
When the economy soured, the quick-service industry was not exempt from repercussions, but many brands took the opportunity to go back to the drawing board to draft a survival strategy. At Philly Pretzel Factory, that survival strategy flourished into a partnership with big-box retailer Walmart, and it’s shaping the brand’s...
Fast food brands use gluten free and allergy friendly menu items and preparation
Food Safety
Surging demand for dining options that are sensitive to dietary allergens has led to a change in offerings and operations for much of the restaurant industry, especially fast-casual concepts, where the customizable dish reigns. Gluten, the latest focus of the food allergy community, has had a particularly powerful impact on menus—...
A Maui Wowi quick service franchisee keeps his day job while running restaurant.
Franchising
Franchisees entering the quick-service space might not need to quit their day job, after all. A high school teacher for going on 11 years, Chad Knee recently ventured into the quick-serve industry with fruit smoothie and coffee retailer Maui Wowi Hawaiian, opening his first unit in June. Now, with two units and ongoing growth as a...
Famous celebrities invest in fast food industry through franchise partnerships.
Franchising
Outside a new Memphis-area Wingstop, a small crowd of locals gathers for a ribbon-cutting ceremony and grand opening. The restaurant looks like most others in the Texas-based brand’s portfolio—a modest sign with a signature dark green sans serif type protrudes from a beige concrete exterior, aviation paraphernalia reminiscent...
For Chick-fil-A CEO and president Dan Cathy, foodservice is a family operation.
Start to Finish: What Inspires Execs
I’ve been a “lifer” with this family business called Chick-fil-A. I started visiting our family restaurant, The Dwarf Grill, nine months before I was born. When we were very young, my dad [Truett Cathy] would take me, my brother, and my sister to the restaurant, where we would not only scrape the chewing gum from the...
Read Full Story // read more about: Chick-fil-A
Auntie Anne’s invests in tomorrow’s talent.
Operations
Forget the age-old stereotype of teens being more interested in schlep than success. Auntie Anne’s corporate executives and franchise partners have seen first-hand that there is promising business potential in today’s high-school students. Fifty teens at the brand’s Leaders & Entrepreneurs Forum held in early...
Tropical Smoothie Café's CEO shares how he built a lifestyle brand.
Start to Finish: Mike Rotondo

I worked at Baskin-Robbins all through high school and all through college, and really got into management. I did everything for the franchisee when I was in college—I ordered product, I hired, I fired, I did payroll. So it really got me into the business and hospitality. I thought it was...

Quiznos and Sbarro both filed for bankruptcy to relieve debt.
Quiznos & Sbarro: What Went Wrong?

Quiznos and Sbarro this month became the latest two quick-service chains to file for bankruptcy, the result, experts say, of not being able to keep up with the growing competition in their respective categories.

Be Prepared to Clean and Disinfect Bodily Excretions

When vomit, diarrhea, or other bodily excretions mar the environment in a quick-service restaurant, a rapid, well-planned response is imperative. 

It’s essential to clean and disinfect the contaminated area promptly to prevent the spread of illness and protect the health of...

Quick service restaurants hire summer workers for popular seasonal job.
It's Hiring Time

On the heels of the latest jobs report, which revealed that restaurants added more than 30,000 jobs in March—the 49th consecutive month of growth for the industry—limited-service operators are well positioned for the incoming summer season.

Auntie Anne’s invests in tomorrow’s talent.
Promise for the Future

Forget the age-old stereotype of teens being more interested in schlep than success. Auntie Anne’s corporate executives and franchise partners have seen first-hand that there is promising business potential in today’s high-school students.

Fifty teens at the brand’s...

Quick service brands enhance nutritional profile of favorite foods like pizza.
A Picture of Health

Fast food gets a bad rap. The industry is actively cutting back on calories, sodium, trans fats, high fructose corn syrup, and other ingredient components that are detrimental to nutrition, but consumers and watchdogs alike are still quick to point fingers when the nation’s health woes...

Pork's versatility, cost effectiveness propel its addition to menus.
Pigging Out

Pork was promoted for years as “the other white meat” to boost its exposure and dispel consumer perception that it’s too fatty. These days, pork is anything but “other” at many limited-service restaurants, though it’s often under the guise of specific...

Artisanal bread maker La Brea rebranded to expand vision for foodservice future.
Rising to the Occasion

La Brea Bakery rebranded itself for the first time in 25 years, updating its logo, packaging, and café to reflect its expanding vision while also doubling down on its commitment to supply fresh bread both to foodservice companies and consumers.

La Brea, which was originally built to...

Quick service concepts like Rise in North Carolina are accepting bitcoin money.
Are Bitcoins Legit?

Despite controversies surrounding the virtual currency bitcoin, a growing number of quick-serve restaurants, bakeries, coffee shops, and bars are allowing their customers to pay for their food and beverages via the digital currency.

Bitcoins are a currency that is transferred directly...