Global flavors inspire new barbecue menu options at quick serve restaurants.
Marc Halperin: Resident F&B Expert
I have an admission to make: Although I’m not an anthropologist, I have determined definitively, through informal surveys of a few good friends, that the love of aromas found in smoke is locked securely into our genes. There’s just something about meat and fire. You can bake, broil, poach, pan-fry...
Industry News
For many quick-service restaurants, french fries are low on the innovation priority list, one of multiple side options that accompany the all-important main dish. But for Scott Nelowet, CEO and founder of French Fry Heaven, french fries are the main event, a menu item with endless possibilities....
Industry News
Robert Irvine’s tough-love approach with restaurant owners on the Food Network reality show “Restaurant: Impossible” has endeared him to millions of fans. That includes a large foodservice audience, who tune in not only for Irvine’s unique brand of tell-it-like-it-is entertainment, but also for...
Quick serve operators must strategic plan how to market their brand online.
Social Media
In February, Taco Bell made the long-awaited announcement that it would soon launch the Cool Ranch Doritos Locos Taco, a follow-up to 2012’s fanfare-inducing and record-shattering Doritos Locos Taco. But it didn’t break the news through a press release or company statement. Instead, its nearly 10...
Capriotti's reduces the use of paper in the office to save time and money.
Sustainability
Talk of an all-digital future where paper is nothing but a distant memory has been around for decades. But thanks to the rise of cloud applications and devices that keep everyone constantly connected, the dream of a paperless office is now becoming a 21st century reality—a reality that can work...
Pollo Tropical and Taco Cabana grew sales after splitting from parent company.
Growth
Sometimes, parting ways can be advantageous. In May 2012, Fiesta Restaurant Group, owner of fast-casual brands Pollo Tropical and Taco Cabana, split from Carrols Restaurant Group, the nation’s largest Burger King franchisee. Fortunately, there were no hard feelings. “Originally, the idea was that...
Industry News
Frozen yogurt and ice cream may be the stars at America’s biggest dessert shops, but Max Brenner Chocolate Bar leaders hope the nation’s unwavering love for chocolate will fuel the brand’s success. The New York­–based concept, which will open its latest U.S. restaurant in Bethesda, Maryland, at the...
Burger King used a geo location marketing campaign with its french fries launch.
Web Exclusive
Quick-service operators increasingly have the ability to target their customers right where they are. The industry’s use of mobile marketing has grown exponentially over the last two years, and marketers are projected to spend $1.2 billion on mobile display advertising (not including smartphone...