QSR concepts in California use action sports to connect with communities.
Charitable Giving
In the 1990s, “Skateboarding is not a crime” was a popular sticker slogan demonstrating opposition to local ordinances that banned skateboarding in public places. In the proceeding decades, skateboarding and other action sports like surfing and snowboarding evolved from counterculture to mainstream...
QSR brands like Arby's use sustainability and energy conservation to add new life to restaurants.
Web Exclusive
A lot has been going right at Arby’s in the last year or two, enough to drive the company’s same-store sales up 9.8 percent in the first quarter of this year, the 18th consecutive quarter that number has climbed. But the brand has a secret: It’s not just the menu innovation that’s leading the...
Industry News
Rick Wetzel wasn’t really thinking about delivery when he and his wife Elise founded Blaze Pizza in 2012. Part of what differentiated the build-your-own pizza concept from competitors like Domino’s and Papa John’s was the fast casual’s emphasis on dining in the restaurant. Wetzel says he kept the...
QSR leader McDonalds updates brand image and market strategy to stop sliding sales.
Special Report
There’s one McDonald’s restructuring story that still hasn’t been told. I know it hasn’t been told, because it happens to be mine. While it might not seem that a rather silly, personal anecdote that’s more than half-a-century old can help in the complex restructuring of a company that did $35...
QSR companies use online story telling to share experience with guests.
Denise Lee Yohn: QSR's Marketing Guru
Q: What are the best kinds of posts to share on Twitter, Facebook, etc.? A: There are a lot of ways to generate “likes” and “shares” on social media, but to use it to build a sustaining brand, you should align your social content with your brand strategy. Videos of cute cats and aphorisms like “...
Industry News
Once avoided for its fatty (but oh-so-delicious) flavor, bacon is experiencing a renaissance, and Which Wich has joined the movement. Starting Monday, June 8, the Dallas-based sandwich concept will switch from its standard bacon crumbles to Hormel’s Applewood-smoked variety. To promote the switch,...
Industry News
Less than a week before becoming the co-founder of Pincho Factory, Nedal Ahmad placed a frantic call to his cousin after discovering the mere $6.27 left in his bank account. Despite a load of logistical setbacks, including a complete lack of trained staff, Ahmad insisted that the restaurant open...
Upstart QSR brand dishes vegetarian falafel menu with Europe flare.
Emerging Concepts
Arianne Bennett says her husband, Scott, first tasted a falafel in 1968. He rediscovered the fried chickpea-based product decades later on a trip to Amsterdam, the Netherlands, and when the couple returned home, they decided to develop their own falafel shop with a do-it-yourself toppings bar like...
In addition to helping conserve cash, bartering often leads to additional exposu
Twenty years ago, Toni Foley began bartering. These days, she won’t run her restaurant—five-year-old Eastside Café in Fairport, New York—without the practice.
Quick service brands can explore innovative potato dishes like poutine.
What can I possibly tell you about potatoes, dear quick-serve industry professional, that you don’t already know? It’s not as though you’re unacquainted with America’s favorite starch.
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
QSR brands must adapt new technology tools to improve business potential.
Every day, entrepreneurs dream up new ways to “disrupt” so-called “legacy” businesses like quick-service restaurants.
QSR brands release high tech signage and menu boards to illustrate nutritional information.
As most of the food industry knows, the Food and Drug Administration (FDA) recently announced an extension to the rule released last year requiring that restaurant chains and retailers provide customers with calorie counts on available food and beverages by December 1, 2015.Now restaurants have an e