The top quick service restaurant brands from year 2014 served new menu items, technology, innovation.
Denise Lee Yohn: QSR’s Marketing Guru
It’s that time of year. Time to look back and reflect upon the brand developments in quick service from the past year—from the surprising to the exciting and the defining—that seemed most important. Innovation and growth are a couple of the common themes among the top fast-food brand stories of...
Quick service restaurant giant McDonalds is struggling with sales and customer relevance.
Outside Insights
McDonald's posted sharper-than-expected November sales declines. Global sales were reported down 2.2 percent. In the U.S. sales fell more than twice that: 4.6 percent, the lowest sales month for McDonald’s in over a decade, and almost four times worse than analysts had projected. Those wacky...
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Quick service brands grow into casino nontraditional locations to secure gambling customers.
Competition
Forget the classic buffet of stale, day-old fare once prevalent in America’s casinos. The dining landscape in these establishments is now just as competitive and diverse as the world beyond blackjack tables and slots. In casinos, excess is everywhere. People expect an array of choices for gambling...
Ideas and insights from 17 years of top quick service industry publication QSR magazine.
Growth
The quick-service restaurant industry is always changing, and for 17 years and 200 issues, QSR has been there to write it into the history books. As the leading source of news and information for the industry, we’ve watched trends come and go, brands rise to prominence while others fade away, and...
Fast food franchisee signs development deal with bar brand Brass Tap.
Franchising
Vik Patel is a man driven by two different business passions: the fast breakfast fare of Dunkin’ Donuts and the upscale bar atmosphere of craft-beer emporium The Brass Tap Bar & Grill. Through his Purple Square Management company, Patel oversees 22 Dunkin’ units and, now, his first Brass Tap...
Quick service restaurant operators are developing new worker dress code rules.
Human Resources
In October, coffee giant Starbucks revised its employee appearance policy that marked some body adornments off limits. The news gave the industry a moment to consider the links between employee dress and branding and morale. Starbucks baristas previously could not display any facial piercings or...
Quick service brands develops creative video series for menu board.
Industry News
Guests who walk into the Wetzel’s Pretzels store at Downtown Disney in Anaheim, California, will notice something different about the store. Its digital menuboards quickly switch from product photos and information to short animated films, not unlike the style of old Walt Disney shorts. All of the...
Dessert quick serve franchisee builds store into profitable venture through marketing.
Franchising
After working nearly 30 years in television syndication selling off-network reruns and first-run TV shows, Paul Danylik made a bold shift. He sought out a new career and a franchise to take on, knowing that comfort food was a good bet for long-term success. A longtime fan of Handel’s Ice Cream...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...
Burger chain Shake Shack sees phenomenal growth from commitment to product and charity.
Three Lessons in Charitable Giving from Shake Shack
No doubt you’ve heard about Shake Shack’s successful IPO and its $1.7 billion valuation. The burger stand that started in New York’s Madison Square Park and now has locations in places like Moscow, Istanbul, and Dubai has had a very big year. What you may not have heard is the equally big news the...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
Fast food restaurant companies innovate supply around farm drought conditions.
At Mother Nature’s Mercy
Kevin Kester’s family has been farming in the U.S. for generations. And it’s not just a couple of generations they’ve been farming; more like generations upon generations, way back to the 1600s, specifically in California since the 1860s. Today, Kester owns a 22,000-acre beef cattle ranch in...
The One-Stop Shop
Convenience stores are increasingly taking a larger slice out of the quick-serve pie with fresh food offerings. It’s become such a lucrative business for C-stores that Sheetz, the Pennsylvania-based C-store chain that this week opened its 500th location, is planning stores designed more as fast...
Quick service brands add sustainable seafood items to fight ocean climate change.
Sea Change
Though U.S. consumption is well below other proteins today, seafood will likely be an increasingly important part of the American diet in the years to come. The country’s population is predicted to grow by 89 million between 2010 and 2050 to 401 million people. More people require more food—and...