QSR companies use online story telling to share experience with guests.
Denise Lee Yohn: QSR's Marketing Guru
Q: What are the best kinds of posts to share on Twitter, Facebook, etc.? A: There are a lot of ways to generate “likes” and “shares” on social media, but to use it to build a sustaining brand, you should align your social content with your brand strategy. Videos of cute cats and aphorisms like “...
Industry News
Once avoided for its fatty (but oh-so-delicious) flavor, bacon is experiencing a renaissance, and Which Wich has joined the movement. Starting Monday, June 8, the Dallas-based sandwich concept will switch from its standard bacon crumbles to Hormel’s Applewood-smoked variety. To promote the switch,...
Industry News
Less than a week before becoming the co-founder of Pincho Factory, Nedal Ahmad placed a frantic call to his cousin after discovering the mere $6.27 left in his bank account. Despite a load of logistical setbacks, including a complete lack of trained staff, Ahmad insisted that the restaurant open...
Upstart QSR brand dishes vegetarian falafel menu with Europe flare.
Emerging Concepts
Arianne Bennett says her husband, Scott, first tasted a falafel in 1968. He rediscovered the fried chickpea-based product decades later on a trip to Amsterdam, the Netherlands, and when the couple returned home, they decided to develop their own falafel shop with a do-it-yourself toppings bar like...
Industry News
In recent years, fast casual has cast a shadow over traditional fast food. Touting higher quality, fresher foods, these concepts are becoming major players within the greater foodservice industry. Established fast food brands need not convert to fast casual, but they could stand to learn a few...
QSR brands could expand into Cuba after diplomatic relations improve.
Web Exclusive
When the Obama administration announced on December 17 that the U.S. and Cuba were taking steps to normalize relations, those anxious to tap into the business potential of the largest island in the Caribbean began to stir. With a population of 11 million and a land area two-thirds the size of...
Industry News
When it comes to targeting a specific slice of the consumer pie, operators often focus on the much-discussed Millennials or even the younger Generation Z, sure to inherit their laurels as the hot new demographic. But an oft-overlooked consumer has the potential to be more loyal than a Millennial...
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Franchising
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M. As if being part of the elite group of humans who have conquered Everest wasn’t enough, Gottfurcht also made the climb with a preexisting rheumatoid arthritis condition and remains the only person in the recorded history of...
Crises like inappropriate employee behavior could hurt a brand in the long run.
Ask any quick-serve operator who’s been through a crisis. He will be able to tell you the exact date, time, and day of the week the fate of his concept came under attack.
Quick service restaurant franchisees prepare FDDs with unit economics in mind.
For years, the two most important words in franchising—for both franchisors and franchisees—have been unit economics. The success or failure of a franchise concept can pivot off of how well unit economics are tracked, managed, and improved.
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR restaurant concepts streamline unit design to better manage customer traffic.
Operators are often looking to improve their store throughput, or the efficiency with which they get customers through the restaurant.
QSR brands launch new delivery programs to expand business opportunities.
Q: Should our restaurant offer delivery service?A: These days, everyone seems to be doing delivery, right? Starbucks, Chipotle, McDonald’s, and Taco Bell are some of the big chains that have recently announced tests or rollouts of delivery service.