Fast food customer loyalty programs boost the overall brand experience.
Outside Insights
Nothing is more critical to the success or decline of a restaurant establishment than what customers think or say about its food and services. With the holidays upon us, restaurants will experience an influx in traffic during one of the busiest times of the year. With more customers coming through the doors, the holidays are the perfect...
Industry News
Zaxby’s Franchising made a $125,000 donation to Prince Avenue Christian School (PACS) in Athens, Georgia. The gift will support the school’s new building campaign to develop additional facilities, programs, and technology that will increase academic opportunities for its growing student community.
Industry News
Papa Murphy’s take-and-bake pizza and its streamlined operation have delivered it unto the upper echelon of national pizza brands. Now, thanks to a franchise lending program created by Franchise America Finance and The Bancorp Bank, the burgeoning brand is poised to grab a bigger slice of the pizza market. The $7.5-million facility...
Hurricane Sandys destruction taught business operators important lessons.
Industry News
It’s been a month and a half since Hurricane Sandy wreaked havoc on parts of the East Coast. The storm caused an estimated $62 billion in damage, with about $10–$20 billion of insured losses, according to Eqecat Inc., a provider of catastrophic risk models. As many restaurant operators in the affected areas slowly clean up...
Toppers’ new advertising campaign hopes to capture customers and sales from big-
Competition
Toppers Pizza isn’t shy about one of its biggest ambitions: taking market share from the national chains. That’s why the brand launched a television campaign designed to appeal to the 18–34-year-old Millennial demographic and steal the spotlight from its biggest competitors. The “Taste Test” commercials...
Playing slow, soft music in the store could improve customer satisfaction.
Operations
Fancy table linens and candles aren’t typically found in most quick-service restaurants, but incorporating them could be the secret to a happier customer. During a recent Cornell study, one group of customers ate in a standard dining room at a Hardee’s restaurant in Champaign, Illinois. A second group dined in a Hardee’...
Industry News
In a year when restaurant sales are projected to reach a record-high $660 billion, the quick-service industry will play its part by bringing in an estimated $188.1 billion in 2013, according to the National Restaurant Association’s 2013 Restaurant Industry Forecast. Though growth is projected to be modest—just 4.9 percent in...
Industry News
Cardfree announced the launch of its company and introduced the first fully integrated mobile merchant platform, enabling companies to drive incremental visits, larger ticket size, tender preference, and more meaningful consumer engagement under its branded experience. Last month, the company closed $10 million in Series A funding. The...
Be Prepared to Clean and Disinfect Bodily Excretions

When vomit, diarrhea, or other bodily excretions mar the environment in a quick-service restaurant, a rapid, well-planned response is imperative. 

It’s essential to clean and disinfect the contaminated area promptly to prevent the spread of illness and protect the health of...

Quiznos and Sbarro both filed for bankruptcy to relieve debt.
Quiznos & Sbarro: What Went Wrong?

Quiznos and Sbarro this month became the latest two quick-service chains to file for bankruptcy, the result, experts say, of not being able to keep up with the growing competition in their respective categories.

Auntie Anne’s invests in tomorrow’s talent.
Promise for the Future

Forget the age-old stereotype of teens being more interested in schlep than success. Auntie Anne’s corporate executives and franchise partners have seen first-hand that there is promising business potential in today’s high-school students.

Fifty teens at the brand’s...

Tropical Smoothie Café's CEO shares how he built a lifestyle brand.
Start to Finish: Mike Rotondo

I worked at Baskin-Robbins all through high school and all through college, and really got into management. I did everything for the franchisee when I was in college—I ordered product, I hired, I fired, I did payroll. So it really got me into the business and hospitality. I thought it was...

Quick service restaurants hire summer workers for popular seasonal job.
It's Hiring Time

On the heels of the latest jobs report, which revealed that restaurants added more than 30,000 jobs in March—the 49th consecutive month of growth for the industry—limited-service operators are well positioned for the incoming summer season.

Pork's versatility, cost effectiveness propel its addition to menus.
Pigging Out

Pork was promoted for years as “the other white meat” to boost its exposure and dispel consumer perception that it’s too fatty. These days, pork is anything but “other” at many limited-service restaurants, though it’s often under the guise of specific...

Artisanal bread maker La Brea rebranded to expand vision for foodservice future.
Rising to the Occasion

La Brea Bakery rebranded itself for the first time in 25 years, updating its logo, packaging, and café to reflect its expanding vision while also doubling down on its commitment to supply fresh bread both to foodservice companies and consumers.

La Brea, which was originally built to...

Quick service brands enhance nutritional profile of favorite foods like pizza.
A Picture of Health

Fast food gets a bad rap. The industry is actively cutting back on calories, sodium, trans fats, high fructose corn syrup, and other ingredient components that are detrimental to nutrition, but consumers and watchdogs alike are still quick to point fingers when the nation’s health woes...

Quick service concepts like Rise in North Carolina are accepting bitcoin money.
Are Bitcoins Legit?

Despite controversies surrounding the virtual currency bitcoin, a growing number of quick-serve restaurants, bakeries, coffee shops, and bars are allowing their customers to pay for their food and beverages via the digital currency.

Bitcoins are a currency that is transferred directly...