Industry News
Rita’s Italian Ice, the nation’s largest Italian Ice concept with more than 625 outlets in 20 states, announced tit has partnered with STARBURST on Rita’s newest Ice flavor.  STARBURST Strawberry Ice will be available for a limited time at all open Rita’s Ice outlets through Tuesday, May 21, 2013...
Industry News
It may seem like a lofty goal, but Taco Bell is dead set on not only redefining value at the quick-service level, but also delivering it to consumers in a variety of ways. Specifically, the brand is focusing on four key areas: the low- and high-price end of the menu, new menus and promotions, and...
NRA CEO Dawn Sweeney helps protect restaurant operators interests.
Executive Insights
The most powerful woman in the restaurant industry isn’t intimidating, nor is she larger than life. She isn’t cold, tight-lipped, terse, or abrasive. She doesn’t talk down to you. She doesn’t double-book you and cancel at the last second. Certainly one might expect such a person to be and do any...
Panera Bread markets company values in new promotional campaign.
Promotions
Panera Bread’s “Live Consciously, Eat Deliciously” platform, which launched in late February after nearly a year of testing and research, is a first for the brand. Rather than touting Panera’s products, it focuses on the concept’s philosophy. “We really wanted to talk more about why we exist as a...
Franchisee Paul Hironimus grew Wienerschnitzel business over decades.
Denise Lee Yohn: QSR's Marketing Guru
Paul Hironimus turned 80 years old in January. Like so many other franchisees, Hironimus, a Long Beach City College graduate, began his professional career outside the quick-service industry, serving as a draftsman in Los Angeles. Nine years after graduating, in the early ’60s, Hironimus took an...
The Boston Fire Department was treated to free meals at Firehouse Subs.
Industry News
As soon as he learned about the April 15th Boston bombings, Dave Tucci, the New England area representative for Firehouse Subs’ DMA, called the Firehouse franchisee closest to the bombings. Tucci was relieved to find out that all employees at Firehouse’s Copley Square location, just one mile away...
Industry News
For any brand—quick service or not—being a pioneer is often the ultimate dream. And this week, Dairy Queen is making this dream a reality as it becomes the first quick-service restaurant in the industry to offer light smoothies. The new product line comes as part of the national rollout of Orange...
Industry News
Bruster’s Real Ice Cream, ranked No. 10 out of 100 limited-service restaurants nationwide by premier consulting firm WD Partners, has introduced the first of three new spring flavors. Freshly made Chocolate Raspberry Cheesecake, with ribbons of raspberry sauce and creamy chocolate cheesecake ice...