Ads focused on value instead of price drive purchase decisions at restaurants.
Promotions
Could the dollar menu soon be a thing of the past? It’s possible, according to findings from market research firm Phoenix Marketing International. A new study from the firm finds that customers don’t mind paying higher prices at restaurants as long as there’s a perceived value in the item or...
Taco Bell's strong culture helps improve the guest experience.
Denise Lee Yohn: QSR's Marketing Guru
Q: Why is having a clear purpose and principles important to brand building? A: A debate I frequently have with restaurant executives is over the importance of culture in brand building. When I explain that great brands are fueled by a clearly articulated purpose and meaningful principles or values...
Brands are applying the fast casual model to modernize Italian cuisine.
Web Exclusive
Modern Italian cuisine is the next big thing in fast casual. Or at least, that’s what some major quick-service operators are banking on. Fazoli’s and Sbarro each plan to debut a fast-casual Italian concept in the near future, following in the footsteps of successful regional brands fusing popular...
Menu management service Locu lets brands update their menus on Yelp instantly.
Story
In today’s social world, customers expect the information they need and want within seconds. That’s why menu management service Locu is partnering with Yelp to let restaurants distribute and update their menus, daily specials, and photos on Yelp in real time. “Our goal at Locu is to help local...
Beef farmers are improving their operations to answer demand for sustainability.
Special Report
Miles removed from the nearest highway, shopping mall, and chain restaurant—or any restaurant at all—lie 40,000 acres of forest, meadows, and pastures, home to wildlife of all sorts and 1,400 head of Red Angus cattle. The herd, property of Meyer Company Ranch, roam free under the big sky of Montana...
Regional barbecue menu options give customers flavors of the community.
Menu Innovations
A great way to start an argument is to talk about America’s best barbecue. It’s a dispute that won’t be resolved. “A lot depends on where you were raised, because you get an emotional allegiance to one particular type of barbecue,” says Peter Reinhart, chef on assignment in the College of Culinary...
Uncle Maddio's applied the Chipotle fast casual model to a pizza franchise.
Emerging Concepts
Matt Andrew is no stranger to the limited-service world. He spent eight years on the management team at Moe’s Southwest Grill, giving him the background necessary to create Uncle Maddio’s Pizza Joint. But there was one major hurdle to overcome before opening his own quick-serve pizza restaurant. “...
Chick-fil-A is the top quick service brand in customer experience.
Consumer Trends
The quick-service industry is feeding consumers an experience worth an encore—in some cases, at least. According to a recent study by customer experience firm Temkin Group, the industry ranked second among 19 for highest customer-experience ratings. In addition, the industry’s average rating jumped...