Industry News | September 14, 2009

$1 Burger Offered at Jack in the Box

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Jack in the Box is featuring its Big Cheeseburger—also known in Texas as the Big Texas Cheeseburger—for only a buck, excluding tax, at participating restaurants for a limited time.

“It’ll be hard to find a more affordable burger that’s bigger and cheesier than our Big Cheeseburger,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “We know our guests’ wallets have been pinched by the recession, so we wanted to offer an affordable option during these tough times.”

The Big Cheeseburger features a jumbo beef patty topped with American and Swiss-style cheese, mayo, and ketchup and is served on a jumbo bun. The Big Texas Cheeseburger features a jumbo beef patty topped with American cheese, mustard, and pickles and is served on a jumbo bun.